Blog / Instructions

~ 3 min

Features of Wildberries promotion sources

WB promotion data appears in several sources at once, and each one shows expenses differently. This often causes confusion: amounts differ between reports, data appears with delays in some places, and in others there is no breakdown by item.

This guide will help you understand the key differences between the main promotion data sources — Weekly Reports, Ad Statistics, and Ad Finances. We’ll explain how amounts are calculated in each source, along with their advantages and limitations.

~ 2 min

Access Management

How to grant access to your colleagues and what access configuration options are available in our service.

~ 2 min

Import Ozon Sales Funnel

Ozon provides sales funnel data automatically via API only with a Premium Plus subscription. If you have at least a Premium Lite subscription, you can export funnel data from your Ozon seller dashboard and manually upload it to our service to use it for analysis alongside other product metrics.

~ 3 min

How to connect your Wildberries seller dashboard?

Torgstat is an authorized Wildberries service and is available in the business solutions catalog. In this guide, we will explain how to set up a Torgstat connection to your Wildberries seller dashboard.

~ 2 min

Accounting for external expenses. How to add external operations?

Our service allows you to keep track of external transactions, in addition to tracking revenue and costs on marketplaces. You can link transactions either to the entire company or to a specific item in a particular store.

~ 4 min

How to set up tax, from what amounts do we calculate? What about VAT?

Torgstat supports the use of the Simplified Tax System (STS) Income, STS Income minus Expenses, and the General Tax System (OSNO). VAT calculation and tax regime changes from any month are supported.

~ 2 min

How we calculate the Wildberries redemption rate?

The redemption rate indicates what percentage of your orders placed over a certain period was paid for. Typically, the period when a specific order was redeemed is not limited, so this metric may change over time when analyzing recent periods.

~ 2 min

Why does profit differ on the Dashboard and in Product Economics?

A common question arises: why do the expense and profit figures in summary reports (Financial Reports, Dashboard) differ from those in product-specific reports (ABC Analysis, Product Economics)?