Import Ozon Sales Funnel

Ozon provides funnel data via API automatically only with the Premium Plus subscription. If you have at least a Premium Lite subscription, you can export funnel data from your Ozon seller dashboard and manually upload it to our service to use for analysis alongside other product metrics.

1. Go to Analytics – Charts in your Ozon seller dashboard

Follow this link to open the Analytics – Charts (previous version) section in your Ozon seller dashboard.

2. Configure metrics

In the "Metric settings" block above the table, click the "Configure" button

3. Add a metric set

In the window that opens, click "Add metric set"

4. Metric set – Torgstat

Enter the set name – "Torgstat"

Check all boxes in the Visitors, Impressions, Add to cart, Products by status sections

Click Save

Do not check the boxes in the Cart conversion and Sales sections – we calculate these metrics ourselves

5. Apply the set – Torgstat

On the "Your sets" screen, click on "Torgstat" and click "Apply"

6. Check the grouping settings

In the "Grouping settings" block above the table, click the "Configure" button – make sure "Only products" is selected

7. Download – by day

On the main screen, click "Download" – "By day".

8. Go to Torgstat in the Product Economics section

Go to the "My Store" – "Summary" – "Product Economics" section for the Ozon marketplace. Click "Import funnel" above the table – on the right.

9. Upload the received file

Upload the file you previously received from your Ozon seller dashboard into the import field. Wait for the upload result.