Tag / Ozon

~ 7 min

How to sell on Ozon using the FBS model?

FBS (Fulfillment by Seller) on Ozon is a scheme where the product is stored by the seller before purchase, not at the marketplace warehouse. The seller stores the product, picks and packs orders according to Ozon's rules, and then hands them over to an Ozon pickup point or courier, after which the marketplace handles delivery to the buyer.

#ozon

~ 7 min

How to understand if advertising on Ozon is paying off?

Advertising on Ozon cannot be evaluated solely by the number of orders: a campaign can generate sales while simultaneously eating up all the margin. Real effectiveness is shown by metric combinations: impressions, clicks, CTR, conversion rate, spend, ACOS, ACoS, ROAS, CPO, and final profit. Only such a comprehensive analysis answers the main question: is the advertising making money or just spending the budget.

#ozon

~ 8 min

How to Promote a Product on Ozon: A Guide for Sellers

Promotion on Ozon is a system, not just launching ads. For a product to sell consistently, you need to work simultaneously on the product listing, price, reviews, stock, and the platform's advertising tools.

#ozon

~ 5 min

Digitizing Business on Ozon: How to Analyze Sales, Calculate Profit, and Manage Business on the Marketplace

Digitizing your business on Ozon is the process of collecting, consolidating, calculating, and analyzing key metrics for your store on the marketplace to control profit, sales, advertising, and inventory. It helps you understand the real state of your business, identify growth points, and make data-driven decisions.

#ozon

~ 7 min

Logistics on Ozon in 2026

On Ozon, there are three logistics schemes — FBO, FBS and realFBS. As of April 6, 2026, tariffs have changed: the calculation by liters has been canceled, and fixed prices by route are being introduced. The delivery cost for large-sized goods has decreased by 3–4 times.

#ozon

~ 7 min

How to Pack Products for Ozon in 2026: Requirements, Types of Packaging and Labeling

Products for Ozon must be securely packaged to withstand the entire journey from the warehouse to the customer. Each product unit requires individual packaging and barcode labeling, in compliance with the operating rules (FBO, FBS, or realFBS). Incorrect packaging can lead to rejection upon acceptance and penalties.

#ozon

~ 10 min

How to become a supplier on Ozon Fresh?

Any legal entity, sole proprietor, or self-employed individual can become a supplier for Ozon Fresh, provided they ensure stable deliveries and comply with the service's regulations. To get started, you need to submit an application on the official partnership page, go through negotiations with a manager, sign a commercial supply agreement, and set up electronic document management.

#ozon

~ 5 min

Can a self-employed person trade on Ozon?

Yes, self-employed individuals can officially trade on Ozon: registration only requires a passport and TIN, no additional statements are needed. There is one restriction — you can only sell goods of your own production.

#ozon

~ 2 min

Import Ozon Sales Funnel

Ozon provides sales funnel data automatically via API only with a Premium Plus subscription. If you have at least a Premium Lite subscription, you can export funnel data from your Ozon seller dashboard and manually upload it to our service to use it for analysis alongside other product metrics.

#ozon

#instructions