Calculation formulas

Key metrics and formulas used in reports.

Metric	Formula
Sales amount	Total of all sales (at seller prices), excluding returns.
Order amount	Total of all orders for the selected period. This includes all orders — redeemed, cancelled, and returned.
Gross revenue	Sales amount – Return amount + Compensation
Realized sales	Actual amount paid by customers (i.e., after loyalty discounts, points, etc.), used for tax calculation.
Amount payable (WB and Ozon)	Gross revenue – Marketplace services
Amount payable (Yandex Market)	Realized sales – Service amount per statement
Gross profit	Gross revenue – Marketplace services – Cost price <br> (For WB, services include promotion per invoice)
Net profit	Gross profit – Tax – External expenses
Margin	Gross profit ÷ Gross revenue × 100%
Front margin	(Gross revenue – Cost price) ÷ Gross revenue × 100%
Profitability	Net profit ÷ Gross revenue × 100%
ROI	Net profit ÷ (Total marketplace services + Cost price + External expenses + Tax) × 100%
ROCE	Net profit ÷ (Cost price + External expenses) × 100%
GMROI	Gross profit ÷ Average capitalization of available stock × 100% <br> Shows how much profit is generated per 1 ruble of inventory.
ACoS	Promotion ÷ Gross revenue × 100% <br> Share of ad spend in gross revenue.
TACOO	Share of ad spend in order amount.
TACOS	Share of ad spend in order amount adjusted for redemption rate.