Calculation formulas

Key metrics and formulas used in the reports.

Metric	Formula
Gross revenue	Sales amount – Returns amount + Compensations
Realized sales amount	The actual amount paid by customers (after loyalty discount, points, etc.). Used for tax calculation.
Sales amount	Sales only, without returns, at the seller's prices.
Orders amount	The sum of all orders for the period. This includes all orders — redeemed, cancelled, and returned.
Amount payable (WB and Ozon)	Gross revenue – Marketplace services
Amount payable (Yandex Market)	Realized sales amount – Amount of services per the act
Gross profit	Gross revenue – Marketplace services – Cost price (For WB, services include promotion per the Invoice)
Net profit	Gross profit – Tax – External expenses
Margin	Gross profit ÷ Gross revenue × 100%
Front margin	(Gross revenue – Cost price) ÷ Gross revenue × 100%
Profitability	Net profit ÷ Gross revenue × 100%
ROI	Net profit ÷ (Amount of all marketplace services + Cost price + External expenses + Tax) × 100%
ROCE	Net profit ÷ (Cost price + External expenses) × 100%
GMROI	Gross profit ÷ Average capitalization of available stock × 100%   Shows how much profit is generated per 1 ruble of inventory.
ACoS	Promotion ÷ Gross revenue × 100% Share of advertising expenses in gross revenue.
TACOO	Share of advertising expenses in the orders amount.
TACOS	Share of advertising expenses in the orders amount, taking into account the redemption rate.