Blog

~ 2 min

Initial setup

In this guide, we will explain how to set up Torgstat, an analytics service for your business on the Wildberries, Ozon, and Yandex Market marketplaces.

#connection

~ 2 min

Calculation formulas

Key metrics and formulas used in reports.

#dashboard

#product economics

~ 7 min

How to sell self-manufactured products on Yandex Market?

Selling products of your own production on Yandex Market is available to sole proprietors (IP), legal entities, and self-employed individuals, but the rules differ for each. To launch sales, you need to check whether your category is allowed on the platform, understand the requirements for documents and labeling, register as a seller, create product listings, and choose a fulfillment model.

#yandex market

~ 7 min

How to set a sales plan on Wildberries and monitor its execution?

To ensure the sales plan on Wildberries is met, the plan needs to be broken down by week or day, distributed across products, and actual results should be regularly compared with the plan. This allows you to spot lagging performance in time and adjust advertising, supplies, or prices.

#wildberries

~ 5 min

Why is the number of returns on Yandex Market growing?

The rise in returns on Yandex Market is almost always linked to a mismatch between buyer expectations and reality: the product looks different from its listing, differs in characteristics, has defects, arrives with incorrect contents, or was damaged in transit.

#yandex market

~ 7 min

How to know when it’s time to remove a product from your assortment?

A product should be removed from your assortment when it consistently fails to generate net profit, turns over slowly, requires ever-increasing advertising investment, and shows no significant growth even after price and listing improvements.

~ 7 min

How to Calculate Supply on Wildberries?

Supply to Wildberries is calculated so that there is enough stock until the next replenishment, but without excess inventory. For each item, the number of units sold during production, delivery, and planned reserve is calculated, a safety stock is added, and what is already in stock and in transit is subtracted.

#wildberries

~ 7 min

How to sell on Ozon using the FBS model?

FBS (Fulfillment by Seller) on Ozon is a scheme where the product is stored by the seller before purchase, not at the marketplace warehouse. The seller stores the product, picks and packs orders according to Ozon's rules, and then hands them over to an Ozon pickup point or courier, after which the marketplace handles delivery to the buyer.

#ozon

~ 7 min

How to sell on Wildberries using the FBS model?

The FBS (Fulfillment by Seller) model on Wildberries is a format where the product is stored by the seller, not at the marketplace warehouse. Wildberries receives the order from the buyer, and the seller packs the parcel themselves, labels it according to the platform's rules, and delivers it to a Wildberries drop-off point or sorting center.

#wildberries