Blog

~ 7 min

Auto promotions on Wildberries: how they work and how to disable them

Auto-campaigns on Wildberries are automatic sales that products enter without the seller's involvement, and the platform itself lowers the price to the required level. To avoid selling at break-even or at a loss, the seller needs to set up minimum prices and blocks in advance, rather than relying on the platform's standard terms.

~ 7 min

ABC analysis of products on Yandex Market: how to conduct it and why it is needed

ABC analysis on Yandex Market helps you understand which products generate the bulk of your results and which account for a small share of sales. Instead of treating your entire assortment the same way, a seller can identify the most important items and focus remaining stock, promotion and budget on them. You can automate this analysis in Torgstat — the service has a report with ABC analysis of Yandex Market products.

~ 7 min

How to Switch from FBO to FBS on Ozon: A Practical Guide for Sellers

To switch from FBO to FBS on Ozon, you need to create your own warehouse in the Ozon Seller dashboard, set up the shipping method, add products and actual remaining stock there, and then organize order picking and packing on your end. You don't have to completely abandon FBO: both schemes can be used in parallel, flexibly dividing your assortment between them.

~ 7 min

How to calculate product margin on Wildberries

Product margin on Wildberries shows what portion of gross revenue remains as gross profit after deducting all direct costs and marketplace services. The percentage is calculated using a simple formula:

Margin = Gross profit × 100% / Gross revenue

In the Torgstat analytics service, this metric is calculated automatically based on actual store data: revenue, cost price, and Wildberries service expenses.

~ 7 min

Key metrics for analyzing promotion on Ozon

Promotion on Ozon should be evaluated across the entire sales funnel: impressions → clicks → orders → gross revenue → expenses → profit. Key metrics: impressions, clicks, CTR, conversion rate to order, ad spend, ACoS, cost per order, gross revenue, and final profit.

~ 7 min

How to calculate net profit on Wildberries?

Net profit on Wildberries is the money that remains with the seller after deducting all expenses: marketplace commissions, logistics, storage, taxes, and external business costs. You can calculate it manually in spreadsheets, but it's easier to do it automatically in the Torgstat service.

~ 7 min

How to Assess the Efficiency of a Seller’s Business on a Marketplace: Key Metrics and Their Analysis

The efficiency of a seller's business on a marketplace is not about growing gross revenue at any cost, but about steadily increasing profit without explosive cost growth or "stuck" remaining stock. To understand how well a business is performing, you need to look at sales, profit, margin, marketplace fees, advertising, turnover, and remaining stock — and always analyze these metrics together, not in isolation.

~ 7 min

How to view and analyze the number of sales on Wildberries?

The number of sales on Wildberries is displayed in the supplier's seller dashboard: standard statistics show how many products were sold and what gross revenue they generated for the selected period. For detailed analysis by item No., day, week, and in combination with other metrics (orders, profit, remaining stock), it is more convenient to use external analytics services, such as Torgstat.