Tag / Wildberries

~ 7 min

DBS on Wildberries: terms of operation, who it suits, and differences from other trading models

DBS on Wildberries allows the seller to independently store goods and deliver them to customers. The marketplace acts only as a storefront and cash register. With this model, the seller is fully responsible for logistics, and delivery times can range from 5 hours to 35 days.

~ 5 min

How to Open a Wildberries Pickup Point in 2026: Step-by-Step Guide

Any individual entrepreneur or LLC can open a WB pickup point in 2026, with initial investments averaging between 300,000 and 600,000 rubles. The launch takes 1–3 weeks, and income is generated as a percentage of the turnover of issued orders — typically from 50,000 rubles per month.

~ 5 min

How to enter Wildberries in 2026?

Wildberries is the largest marketplace in Russia with a daily audience of over 30 million users. An individual entrepreneur (IE),

~ 5 min

What cannot be sold on Wildberries?

On Wildberries, it is prohibited to sell alcohol, weapons, tobacco, drugs, pornographic products, and a number of other product categories — a complete ban is established by the legislation of the Russian Federation and the platform's rules. Violation carries a fine of 25,000 to 100,000 ₽ per case, and the product itself may be disposed of without compensation.

~ 5 min

Product Packaging on Wildberries in 2026: Requirements, Rules and Penalties

To properly pack goods for Wildberries in 2026, a seller must use three levels of protection: factory, individual, and shipping. From January 19, 2026, violations in packaging incur a fixed penalty of 40 rubles for each unit of goods. Discrepancies between declared and actual dimensions result in fines from 100 to 10,000 rubles.

~ 3 min

Features of Wildberries promotion sources

WB promotion data appears in several sources at once, and each one shows expenses differently. This often causes confusion: amounts differ between reports, data appears with delays in some places, and in others there is no breakdown by item.

This guide will help you understand the key differences between the main promotion data sources — Weekly Reports, Ad Statistics, and Ad Finances. We’ll explain how amounts are calculated in each source, along with their advantages and limitations.

~ 3 min

How to connect your Wildberries seller dashboard?

Torgstat is an authorized Wildberries service and is available in the business solutions catalog. In this guide, we will explain how to set up a Torgstat connection to your Wildberries seller dashboard.

~ 2 min

How we calculate the Wildberries redemption rate?

The redemption rate indicates what percentage of your orders placed over a certain period was paid for. Typically, the period when a specific order was redeemed is not limited, so this metric may change over time when analyzing recent periods.