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~ 7 min

How to calculate product margin on Wildberries

Product margin on Wildberries shows what portion of gross revenue remains as gross profit after deducting all direct costs and marketplace services. The percentage is calculated using a simple formula:

Margin = Gross profit × 100% / Gross revenue

In the Torgstat analytics service, this metric is calculated automatically based on actual store data: revenue, cost price, and Wildberries service expenses.