~ 7 min
How to calculate product margin on Wildberries
Product margin on Wildberries shows what portion of gross revenue remains as gross profit after deducting all direct costs and marketplace services. The percentage is calculated using a simple formula:
Margin = Gross profit × 100% / Gross revenue
In the Torgstat analytics service, this metric is calculated automatically based on actual store data: revenue, cost price, and Wildberries service expenses.