Tag / Wildberries

~ 7 min

How to Calculate Supply on Wildberries?

Supply to Wildberries is calculated so that there is enough stock until the next replenishment, but without excess inventory. For each item, the number of units sold during production, delivery, and planned reserve is calculated, a safety stock is added, and what is already in stock and in transit is subtracted.

~ 7 min

How to sell on Wildberries using the FBS model?

The FBS (Fulfillment by Seller) model on Wildberries is a format where the product is stored by the seller, not at the marketplace warehouse. Wildberries receives the order from the buyer, and the seller packs the parcel themselves, labels it according to the platform's rules, and delivers it to a Wildberries drop-off point or sorting center.

~ 7 min

What to do if your product listing is blocked on Wildberries?

If a product listing on Wildberries has been blocked, you first need to find out the official reason in your seller dashboard, then fix the violation (content / documents / product), and then resubmit it for moderation or contact support. In most cases, the block is related to either errors in the listing, documents, or customer complaints.

~ 2 min

How to update the token for connecting Wildberries

If a token is about to expire, or you need to change access categories or the token type — do this in your Wildberries seller dashboard. If you previously set up your store connection in the Torgstat analytics service — update the token in the existing connection. Here’s how to do it so all your data and settings are preserved.

~ 7 min

How to reduce advertising costs on Wildberries?

Advertising on Wildberries helps boost sales and push products to the top of search results. However, without regular monitoring, it can become one of the most costly expense items. Many sellers evaluate ad effectiveness only by the number of orders or the amount deducted from the ad dashboard, but this approach doesn't reveal whether the promotion is generating profit.

To reduce advertising costs without losing sales, you need to analyze not just expenses, but also their relationship with the orders and revenue generated. This is where the ACoS metric comes in.

~ 7 min

Sales Analytics on Wildberries: Which Metrics to Track and How to Use Them to Grow Profit

Sales analytics on Wildberries is the analysis of sales, profit, advertising, remaining stock, and product turnover. It helps identify profi

~ 7 min

DBS on Wildberries: terms of operation, who it suits, and differences from other trading models

DBS on Wildberries allows the seller to independently store goods and deliver them to customers. The marketplace acts only as a storefront and cash register. With this model, the seller is fully responsible for logistics, and delivery times can range from 5 hours to 35 days.

~ 5 min

How to Open a Wildberries Pickup Point in 2026: Step-by-Step Guide

Any individual entrepreneur or LLC can open a WB pickup point in 2026, with initial investments averaging between 300,000 and 600,000 rubles. The launch takes 1–3 weeks, and income is generated as a percentage of the turnover of issued orders — typically from 50,000 rubles per month.