~ 7 min
8/31/2026
How to view and analyze the number of sales on Wildberries?
The number of sales on Wildberries is displayed in the supplier's seller dashboard: standard statistics show how many products were sold and what gross revenue they generated for the selected period. For detailed analysis by item No., day, week, and in combination with other metrics (orders, profit, remaining stock), it is more convenient to use external analytics services, such as Torgstat.
Where to view the number of sales on Wildberries
The number of sales can be viewed in the statistics section of the Wildberries seller dashboard: aggregated data for the store is available there for a day, week, month, or another period. This format is suitable when you need to quickly assess the overall result without in-depth analysis.
To manage your store consciously, this data is usually not enough. It is useful to see which specific products are selling, how demand changes over periods, and how sales relate to gross revenue, profit, and warehouse remaining stock. This immediately highlights top-performing items, problem products, and the impact of pricing or advertising on results.
In Torgstat, Wildberries sales data can be viewed both for the entire store and for each product individually, selecting the desired dates and comparing sales with other metrics.
How to view sales for individual products
Sales for individual products help understand the business structure: which item Nos. generate the main turnover, which ones have declined, and which have practically "died." With a large assortment, the overall sales figure does not show the real picture.
For example, 1,000 units of a product were sold in a month, but within that thousand, the picture could be:
one item No. generated 400 sales;
several items — another 500;
dozens of other products — only 100 sales combined.
Formally, the total result looks good, but the main gross revenue depends on a small set of product listings. If one of these leaders starts to decline, overall sales will drop, and this will come as a surprise if you are not monitoring statistics by item No.
Viewing sales for each item No. allows you to:
identify locomotive products;
find items with declining demand;
notice in time listings where sales have almost stopped.
How to analyze sales dynamics
Sales dynamics show not only how much was sold, but also how demand changes over time. This helps distinguish stable sales from hidden declines or temporary spikes.
Example: 300 units of a product were sold in a month. Within those 300, two different situations may be hidden:
an average of 10 units were sold each day;
at the beginning of the month, there were 20 units per day, and at the end — 2–3.
In both cases, the monthly total is the same, but in the second scenario, demand is already noticeably falling, and this is a signal to investigate the causes. Therefore, it is more convenient to analyze sales not only by monthly totals, but also by days or weeks.
In practice, this means:
viewing the sales chart by day or week;
comparing adjacent periods with each other (week over week, month over month);
noting moments when the trend changes: growth transitions into a plateau or decline.
What is the difference between sales and orders
Sales and orders on Wildberries are two different metrics: an order appears at the moment of purchase checkout, while a sale is recorded only after the buyer redeems the product. Due to cancellations and returns, the number of orders is almost always higher than the number of actual sales.
If the statistics show that:
orders remain at the same level or grow,
while the number of sales is falling,
then the problem is most likely not demand, but redemption or returns. In this situation, you need to move from simply viewing sales to analysis:
redemption rate;
share of returns;
reasons why customers refuse products.
Which metrics to view together with sales
Sales show how many units of a product were realized, but by themselves do not answer the question of store profitability. To assess how profitably a business operates on Wildberries, this metric alone is not enough.
Together with sales, it is useful to track:
number of orders — reflects interest in the product and reach;
gross revenue — the monetary result of sales;
returns — how much of what was sold came back;
redemption rate — what share of orders ended in a purchase;
cost price — the actual cost of purchasing and production;
profit — earnings considering all expenses;
margin — the profitability of a single product as a percentage;
promotion expenses — the budget for advertising and marketing;
remaining stock — availability in the warehouse and potential lost sales due to out-of-stock items.
It happens that a product sells better than a month ago, but profit from it decreases: for example, due to an increased advertising budget or a price reduction. In such a situation, growth in the number of sales does not mean an improvement in financial results — it is important to view all key metrics together.
How to figure out why sales have dropped
When sales on Wildberries begin to decline, you first need to find the point where the negative trend started: by day or week. After that, you can move on to checking specific causes.
It is useful to answer the following questions in sequence:
has the number of orders decreased;
has the redemption rate changed;
has the number of returns increased;
were there interruptions in product availability in the warehouse;
did the price change (increases, promotions, discounts);
were ad campaigns and budgets adjusted;
did difficulties arise with supplies and logistics.
If the drop in sales is accompanied by a simultaneous decrease in orders, the problem is most often related to demand, listing visibility, or advertising effectiveness. If orders remain at the same level but sales are lower, then redemption and returns come first for checking: conditions, photos, description, product quality, size chart, and service.
How to simplify sales analysis
With a small assortment, sales data is convenient to view directly in the Wildberries seller dashboard: for each product, you can periodically check orders, sales, and gross revenue. This approach works while there are few products and analysis can be done manually in standard reports or simple spreadsheets.
When the assortment grows, manually tracking dozens and hundreds of SKUs becomes difficult. In this case, it is more effective to collect key metrics in one report and analyze them together. In Torgstat, you can view:
sales;
orders;
gross revenue;
profit;
remaining stock;
other important metrics
for each product and for the store as a whole.
This allows you to see not only how many units of a product were sold, but also:
which items are growing;
which ones are starting to decline;
how changes in sales affect the store's economics — gross revenue, profit, and advertising payback.
Frequently asked questions
Where to view the number of sales on Wildberries?
In the statistics section of the Wildberries seller dashboard, by selecting the desired period. For detailed analysis by product and date, you can connect analytics services such as Torgstat.
Can I view sales for a specific product?
Yes. In Torgstat, sales are available for each item No. separately: this shows exactly how much was sold for a specific listing and how the dynamics changed.
Why are there more orders than sales?
Because some orders are not redeemed or are returned. In statistics, this is reflected as the difference between the number of orders and the number of sales.
Which metrics are most important to view together with sales?
First of all — orders, gross revenue, profit, returns, redemption rate, and remaining stock, as well as promotion expenses and margin.