~ 7 min
9/7/2026
How to calculate net profit on Wildberries?
Net profit on Wildberries is the money that remains with the seller after deducting all expenses: marketplace commissions, logistics, storage, taxes, and external business costs. You can calculate it manually in spreadsheets, but it's easier to do it automatically in the Torgstat service.
Net profit formula on Wildberries
Net profit on Wildberries is calculated using a simple scheme: taxes and external expenses are deducted from gross profit.
Torgstat uses the following formula: Net profit = Gross profit – Tax – External expenses
Gross profit is calculated as follows: Gross profit = Gross revenue – Marketplace services – Cost price
Marketplace services for Wildberries include:
platform commission;
logistics;
storage;
promotion billed to account (advertising and promotion within Wildberries).
The key takeaway: sales figures or payouts from Wildberries are not enough to understand how much you actually earned. You need full accounting of all costs associated with sales on the platform and running the business.
What expenses to consider when calculating net profit
To correctly calculate net profit, you need to include in the calculation not only commissions and taxes, but also all fixed and variable expenses associated with sales.
The calculation must include:
cost price of products — purchase or production of each unit;
Wildberries commission — percentage and fixed marketplace commissions;
logistics — delivery to the warehouse, movement between warehouses, returns;
storage — fees for placing products in Wildberries warehouses;
promotion — advertising, promotion billed to account, and other paid tools;
taxes — according to your tax system (simplified tax system, general tax system, etc.);
external business expenses — all costs not reflected in Wildberries reports.
External expenses typically include:
employee salaries;
contractor services (fulfillment, accounting, lawyers, marketers);
office or separate warehouse rent;
paid software, analytics and automation services;
other expenses necessary for store operations.
Without accounting for these items, the profit picture will be distorted: on paper the business may look successful, but in reality it may barely break even or go into the red.
Why revenue doesn't show real profit
High revenue doesn't guarantee earnings. A store can actively grow in turnover while simultaneously "eating up" all the money on advertising, logistics, storage, and discounts.
Situations where revenue is misleading:
advertising costs rise to maintain positions;
logistics and warehouse tariffs increase;
product cost price rises, but the price can't be raised;
margin decreases due to promotions, sales, and customer bonuses.
As a result, two products with the same turnover can produce completely different results:
one SKU is high-margin and generates the main profit;
the second sells "at zero" or even at a loss, but creates the illusion of good sales.
Therefore, to evaluate a business, you can't rely only on turnover or payouts from Wildberries. The key metric is the final net profit, taking into account all costs.
How to calculate net profit on Wildberries in Torgstat
Manual calculation in spreadsheets across dozens or hundreds of SKUs quickly becomes a complex and inaccurate task: it's easy to miss a commission, forget about part of the taxes, or fail to account for external expenses.
With manual calculation, you have to separately reconcile:
cost price for each product;
all Wildberries commissions;
logistics and storage;
taxes;
external business expenses.
Torgstat automates these steps and calculates net profit for the seller.
What Torgstat does:
pulls in and consolidates Wildberries data — sales, commissions, deductions;
accounts for marketplace services and other financial metrics — commissions, logistics, storage, promotion;
allows you to set taxes and external expenses — based on your tax system and cost structure;
shows net profit for each product, product group, and the entire store.
As a result, decisions on advertising, discounts, prices, and assortment are made based on real net profit, not just on turnover or order volume.
Why calculate net profit for each product
Separate profit calculation for each SKU helps you quickly understand which items actually earn money and which just "hang" in the assortment and eat up the budget.
Analyzing net profit by product allows you to:
identify locomotive products that generate the bulk of income;
see items where profit is eaten up by logistics, storage, or expensive advertising;
understand where there's room in price and margin, and where there isn't;
decide which products are profitable to scale and boost with advertising;
identify items that are better to drop or rework the model (price, packaging, batch, logistics).
With a large assortment, this is critical: the store's total profit may look acceptable, even though some products systematically sell at a loss and drag down overall profitability.
Frequently asked questions
Where can I see net profit on Wildberries?
In the Wildberries seller dashboard, reports on sales, commissions, and transactions are available, but the platform doesn't show final net profit — you need to consolidate the data yourself. In Torgstat, net profit is calculated automatically, taking into account cost price, taxes, and external expenses.
How is net profit different from gross profit?
Gross profit is revenue minus marketplace services and product cost price. Net profit is obtained after additionally deducting taxes and external business expenses from gross profit.
Do I need to account for advertising when calculating profit?
Yes. Advertising and promotion costs billed to the Wildberries account reduce the real financial result and must be included in the profitability calculation for products and the store.
Can I calculate net profit separately for each product?
Yes. SKU-level calculation shows which products generate the main profit and which have low margin or operate at a loss despite good turnover.
Why can profit decrease when sales are growing?
The reasons are usually in rising expenses: advertising costs increase, logistics and storage costs rise, cost price goes up, or the product price drops, commissions change. Therefore, increasing turnover without controlling costs doesn't automatically lead to higher net profit.