~ 7 min
8/21/2026
EDBS on Wildberries: what it is and how to sell with the «Express Showcase» model
EDBS on Wildberries is a format where the product is stored at the seller's warehouse, and delivery to the customer is entirely handled by the seller, but with a strict time limit: the order must be delivered within a maximum of 4 hours from the moment it is placed. In this scheme, Wildberries provides the storefront and accepts payment, while the seller is responsible for picking, couriers and meeting the delivery interval.
What EDBS on Wildberries is and how the "Express Storefront" works
The EDBS model works like this: the customer places and pays for an order on Wildberries, and the seller must pick the product at their own warehouse within a few hours and deliver it to the specified address.
A typical cycle looks like this:
The seller lists their assortment on Wildberries.
The product physically remains at their warehouse or store.
The customer selects an item with express delivery and pays for the order.
A picking task appears in the WB Partners seller dashboard.
The product is located in the warehouse, picked and packed.
The seller hands the parcel to their own courier, a store employee or a third-party courier service.
The courier delivers the order within the selected interval, and the status changes in WB Partners.
The key feature is that the "door-to-door" time cannot exceed 4 hours, and this time includes everything: picking at the warehouse, traffic jams, and the actual courier delivery. Unlike FBS, the parcel does not go through Wildberries warehouses or sorting centers — the logistics chain remains entirely under the seller's control.
How to start selling via EDBS on Wildberries
1. Creating an EDBS warehouse in the seller dashboard
To work with the "Express Storefront", you need to set up a virtual EDBS warehouse in your WB Partners account. This is not a physical facility, but settings that Wildberries will use to show your express offers to customers.
When creating a warehouse, you specify:
the actual address of the warehouse or store;
the zone where you are ready to deliver orders;
the maximum delivery time (no more than 4 hours);
the warehouse's operating schedule;
the available delivery intervals for customers;
paid/free terms and the cost of delivery.
The main thing is not to overstate the delivery zone for the sake of coverage. The courier's route must realistically fit within the declared time with a margin, otherwise you will get delays, penalties and a deteriorating delivery rating.
2. Listing and setting up product listings
Regular Wildberries product listings are used for selling via EDBS. If you already sell via FBW, FBS or DBS, in most cases you can link existing listings to the new warehouse without creating duplicates.
For new items, you need to:
provide a clear name;
fill in the characteristics;
describe the product;
add high-quality photos;
enter the mandatory parameters required by Wildberries.
After that, the product can be linked to the EDBS warehouse, and it will start appearing as an item with express delivery for customers from the selected zone.
3. Setting prices and discounts taking logistics into account
With EDBS, you need to factor into the price not only the purchase cost and Wildberries commission, but also the full cost of your own delivery. All expenses for couriers and third-party services fall on the seller.
When setting the price, consider:
the purchase price of the product;
packaging;
warehouse and staff costs;
payment for couriers or contractors;
return processing.
Wildberries offers the option to:
make delivery free for the customer (logistics built into the product price);
charge the customer for delivery under specified terms.
The final scenario depends on your unit economics: sometimes it is more profitable to shift part of the costs to the customer, and sometimes to build delivery into the price for the sake of conversion rate.
4. Uploading and regularly updating remaining stock
Since products are stored at the seller's facility rather than at a Wildberries warehouse, the marketplace needs to constantly receive up-to-date remaining stock.
Update options:
through the WB Partners seller dashboard interface;
via API (convenient for your own inventory management and automation).
It is critically important that the system does not list a product that is actually no longer available. If a customer places an order for an item you cannot ship, it can result in a cancellation, penalties and a drop in rating. For EDBS, where everything depends on speed and reliability, stock accuracy is one of the key factors.
5. Prompt handling of new orders
All new EDBS orders appear in the WB Partners picking tasks section almost instantly after they are placed.
The further chain:
Order receipt → picking → handover to courier → delivery to customer.
The faster you respond to a new task, the easier it is to meet the four-hour limit. In practice, this means:
notifications about new orders;
staff ready to start picking immediately;
a well-established courier route.
Even an extra 20–30 minutes of an order "sitting" idle can matter if there is traffic or bad weather.
6. Picking and handing the order over for delivery
After a picking task appears, the seller independently:
locates the product in the warehouse;
checks that it matches the order;
packs it;
prepares documents (if required for the category).
Delivery can be organized in various ways:
your own staff couriers;
store employees (suitable for a small radius);
a contract with an external courier service.
But responsibility to Wildberries and the customer always remains with the seller. If a contractor is late, the penalties and deteriorating metrics will still go into your statistics.
7. Delivering to the customer and meeting the interval
The product must be delivered strictly on the day and within the time interval chosen by the customer when placing the order.
To meet the deadlines, consider:
the actual traffic situation;
possible picking delays;
courier workload;
address specifics (e.g., courtyard entrances, passes).
Systematic delays lead to:
a higher commission;
penalties;
a drop in the delivery rating and possible restrictions in the seller dashboard.
That is why the model suits those whose logistics can genuinely keep up with the "4-hour rhythm" without constant failures.
Wildberries commission for EDBS
The Wildberries commission for EDBS is reduced for most categories: 3% of the sale price. For the "Cars" and "Vehicles" categories, the commission is even lower — 0.5%.
But a lower percentage to the marketplace does not mean that EDBS automatically yields more profit than other models. Under this scheme, the seller additionally pays for:
rent and maintenance of the warehouse or store;
staff work;
picking and packing each order;
courier services;
third-party courier services (if used);
return processing and re-acceptance of the product.
To understand the real benefit, you need to calculate the full unit economics: how much it costs to deliver one unit of the product, taking all processes into account. For some categories and cities, EDBS can be extremely profitable; for others, it may lose out to FBW or FBS.
What happens if delivery is late
With EDBS, deadlines are a critical metric. If delivery is more than 15 minutes late relative to the declared interval, Wildberries has the right to charge an additional commission.
Consequences of delays:
in case of a serious delay, the customer may cancel the order;
the seller risks a penalty for an unfulfilled order;
negative delivery statistics accumulate.
Wildberries maintains a delivery rating for sellers. If it drops significantly:
some seller dashboard functions may be cut back;
algorithms will promote your products less often;
working via EDBS may become practically impossible.
That is why the model is primarily suitable for those who already know how to consistently deliver orders within the city and control logistics "same day" or "within a few hours".
Advantages of EDBS
The main advantage of EDBS is almost complete control over the entire order fulfillment chain and flexibility in managing delivery.
What the seller gets:
control over warehouse stock at their own facility;
their own picking and packing standards;
the ability to set the working zone and delivery radius independently;
a flexible schedule for the warehouse and couriers;
control over the cost of delivery;
freedom in choosing courier services and routing schemes.
An additional plus is increased visibility in the Wildberries interface. Products available via EDBS can:
appear in the special "Express" section;
be selected by the "delivery in 1–4 hours" filter.
For part of the audience, speed is the main factor in choosing, and such items gain an advantage in conversion rate.
Another practical use of EDBS is testing demand. You can list a product on the marketplace without first sending a batch to a Wildberries warehouse and see how it sells in local mode.
Disadvantages of EDBS
The main downside of EDBS is the heavy load on your own logistics and the need to keep it in constant readiness.
What falls on the seller:
accurate and prompt stock accounting;
instant response to new orders;
fast picking and packing;
organizing couriers and routes;
meeting narrow delivery time intervals;
constant monitoring of order statuses;
handling returns and problematic deliveries.
If the company does not have a well-established warehouse accounting and delivery system, EDBS becomes a risky solution. Any minor failure — a late courier, an order stuck in picking, a forgotten call to the customer — leads to overdue deliveries, cancellations and penalties. As a result, the potential benefit is easily "eaten up" by costs and sanctions.
How EDBS differs from FBS and DBS
The difference between the models revolves around who stores the product and who delivers it to the customer.
FBS (Fulfillment by Seller)
The product is at the seller's facility. After an order is placed, the seller picks it and hands it over to a Wildberries warehouse or sorting center. The marketplace then delivers it to the customer itself.
DBS (Delivery by Seller)
The product is also stored at the seller's facility. After an order, the seller organizes delivery to the customer themselves. The deadlines can be standard: without the "up to 4 hours" requirement.
EDBS (Express Delivery by Seller)
The DBS logic, but with a strict time limit: the parcel must reach the customer within a maximum of 4 hours, including picking and travel.
Bottom line: EDBS gives the seller the same high level of control over logistics as DBS, but requires significantly faster and more stable order processing, plus regular confirmation of high delivery speed.
Who EDBS is suitable for
EDBS makes sense to launch for those who already have the infrastructure for fast city delivery and a warehouse or store near their target audience.
The model is especially appropriate if you have:
your own warehouse or retail outlet in a high order density zone;
a well-established courier service or a reliable contractor;
the ability to pick and pack orders immediately after they appear in the seller dashboard;
an accurate stock accounting system;
an assortment where speed is critical for the customer (food, children's goods, gifts, consumables, etc.).
It is most logical to use EDBS in large cities where:
you can limit a compact delivery zone;
it is realistically possible to ensure a stable "order-to-door" time within a few hours.
If a business finds it difficult to guarantee such deadlines, it is safer to rely on standard schemes — DBS, FBS or FBW, where speed requirements are lower and the risks of penalties for delays are smaller.
FAQ
What is EDBS on Wildberries?
EDBS (Express Delivery by Seller, "Express Storefront") is a model where the product is stored at the seller's facility, and after an order is placed, the seller picks it and organizes express delivery to the customer themselves.
How much time is allowed for delivery via EDBS?
No more than 4 hours are allowed for delivery, including picking and travel. In the warehouse settings, the seller specifies a time within which they can realistically fulfill the order.
Who delivers the product with EDBS?
Delivery is fully organized by the seller. You can use your own couriers, store employees or a third-party courier service.
Can you work via EDBS and other models at the same time?
Yes. On Wildberries, you can combine models: keep part of your assortment at a WB warehouse via FBW, sell part via FBS, and sell products for fast local delivery via EDBS.