~ 7 min
8/21/2026
How to sell on Wildberries using the EDBS model?
EDBS on Wildberries is a format where the product is stored at the seller's warehouse, and delivery to the customer is entirely the seller's responsibility, but with a strict time limit: the order must be delivered within a maximum of 4 hours from the moment it is placed. In this scheme, Wildberries provides the storefront and processes payments, while the seller handles picking, couriers, and meeting the delivery window.
How EDBS works on Wildberries
The EDBS model works like this: the customer places and pays for an order on Wildberries, and the seller must pick the product at their warehouse within a few hours and deliver it to the specified address.
A typical cycle looks like this:
The seller lists their assortment on Wildberries.
The product physically remains at their warehouse or store.
The customer selects an item with express delivery and pays for the order.
A picking task appears in the WB Partners seller dashboard.
The product is located in the warehouse, picked, and packed.
The seller hands the parcel to their own courier, a store employee, or a third-party courier service.
The courier delivers the order within the selected window, and the status updates in WB Partners.
The key feature is that the "door-to-door" time cannot exceed 4 hours, and this includes everything: warehouse picking, traffic jams, and actual courier delivery. Unlike FBS, the parcel does not go through Wildberries warehouses or sorting centers; the entire logistics chain remains under the seller's control.
How to start selling via EDBS on Wildberries
1. Creating an EDBS warehouse in the seller dashboard
To work via the "Express Storefront," you need to set up a virtual EDBS warehouse in your WB Partners personal account. This is not a physical facility but settings that Wildberries uses to show your express offers to customers.
When creating a warehouse, you specify:
the actual address of the warehouse or store;
the zone where you are ready to deliver orders;
the maximum delivery time (no more than 4 hours);
the warehouse operating schedule;
available delivery windows for customers;
paid/free terms and delivery cost.
The main thing is not to overstate your delivery zone to expand coverage. The courier's route must realistically fit within the stated time with a buffer, otherwise you will face late deliveries, penalties, and a lower delivery rating.
2. Listing and setting up product listings
Regular Wildberries product listings are used for EDBS sales. If you already sell via FBW, FBS, or DBS, you can usually link existing listings to the new warehouse without creating duplicates.
For new items, you need to:
provide a clear name;
fill in the characteristics;
describe the product;
add high-quality photos;
enter the mandatory parameters required by Wildberries.
After that, the product can be linked to the EDBS warehouse, and it will start showing as an item with express delivery for customers in the selected zone.
3. Setting prices and discounts with logistics in mind
With EDBS, you need to factor into the price not only the cost price and Wildberries commission but also the full cost of your own delivery. All courier and third-party service expenses fall on the seller.
When setting the price, consider:
the purchase price of the product;
packaging;
warehouse and staff costs;
courier or contractor fees;
return processing.
Wildberries allows you to:
make delivery free for the customer (logistics built into the product price);
charge the customer a delivery fee under specified terms.
The final scenario depends on your unit economics: sometimes it is more profitable to shift some costs to the customer, and sometimes to build delivery into the price to boost conversion rate.
4. Uploading and regularly updating remaining stock
Since products are stored not at a Wildberries warehouse but at the seller's, the marketplace needs to receive up-to-date remaining stock on an ongoing basis.
Update options:
via the WB Partners personal account interface;
via the API (convenient if you have your own accounting and automation).
It is critical that the system does not list products that are actually out of stock. If a customer places an order for an item you cannot ship, it can result in cancellations, penalties, and a lower rating. For EDBS, where everything depends on speed and reliability, accurate remaining stock is one of the key factors.
5. Working promptly with new orders
All new EDBS orders appear in the picking tasks section of WB Partners almost instantly after they are placed.
The subsequent chain:
Order received → picking → handover to courier → delivery to customer.
The faster you respond to a new task, the easier it is to meet the four-hour limit. In practice, this means:
notifications about new orders;
staff ready to start picking immediately;
streamlined courier routes.
Even an extra 20–30 minutes of an order sitting idle can make a difference if there are traffic jams or bad weather outside.
6. Picking and handing the order over for delivery
Once a picking task appears, the seller independently:
locates the product in the warehouse;
checks it against the order;
packs it;
prepares documents (if required by the category).
Delivery can be organized in several ways:
your own in-house couriers;
store employees (suitable for a small radius);
a contract with an external courier service.
But responsibility to Wildberries and the customer always remains with the seller. If a contractor is late, the penalties and worse metrics still count against your statistics.
7. Delivering to the customer and meeting the window
The product must be delivered strictly on the day and within the time window the customer selected when placing the order.
To stay on schedule, consider:
the actual traffic situation;
possible delays in picking;
courier workload;
address specifics (e.g., courtyard access, passes).
Systematic late deliveries lead to:
higher commission;
penalties;
a lower delivery rating and possible restrictions in the seller dashboard.
Therefore, this model suits those whose logistics can genuinely sustain the "4-hour rhythm" without constant failures.
Wildberries commission for EDBS
The Wildberries commission for EDBS is reduced for most categories: 3% of the sale value. For the "Cars" and "Vehicles" categories, the commission is even lower — 0.5%.
But a lower percentage for the marketplace does not mean EDBS automatically generates more profit than other models. Under this scheme, the seller additionally pays for:
warehouse or store rent and maintenance;
staff costs;
picking and packing each order;
courier services;
third-party courier services (if used);
return processing and re-acceptance of products.
To understand the real benefit, you need to calculate the full unit economics: how much it costs to deliver one unit of product, accounting for all processes. For some categories and cities, EDBS can be highly profitable, while for others it may lose out to FBW or FBS.
What happens if delivery is late
In EDBS, timing is a critical metric. If delivery is more than 15 minutes late relative to the stated window, Wildberries has the right to charge an additional commission.
Consequences of delays:
if significantly late, the customer may cancel the order;
the seller risks a penalty for an unfulfilled order;
negative delivery statistics are generated.
Wildberries maintains a delivery rating for sellers. If it drops significantly:
some dashboard functions may be restricted;
algorithms will promote your products less often;
working via EDBS may become nearly impossible.
Therefore, this model suits primarily those who already know how to consistently deliver orders within the city and control "same-day" or "within a few hours" logistics.
Advantages of EDBS
The main advantage of EDBS is almost full control over the entire order fulfillment chain and flexibility in managing delivery.
What the seller gets:
control over remaining stock at their own facility;
their own picking and packing standards;
the ability to independently set the service zone and delivery radius;
flexible warehouse and courier schedules;
management of delivery costs;
freedom in choosing courier services and routing schemes.
An additional plus is increased visibility in the Wildberries interface. Products available via EDBS can:
appear in the special "Express" section;
be selected by the "delivery in 1–4 hours" filter.
For part of the audience, speed is the main deciding factor, and such items gain a conversion rate advantage.
Another practical use of EDBS is demand testing. You can list a product on the marketplace without first sending a batch to a Wildberries warehouse and see how it sells in a local mode.
Disadvantages of EDBS
The main drawback of EDBS is the high load on your own logistics and the need to keep it constantly ready.
What falls on the seller:
accurate and prompt remaining stock tracking;
instant response to new orders;
fast picking and packing;
organizing couriers and routes;
meeting narrow delivery time windows;
constant monitoring of order statuses;
handling returns and problematic deliveries.
If the company does not have a well-established warehouse accounting and delivery system, EDBS becomes a risky solution. Any minor failure — a late courier, an order stuck in picking, a missed call to the customer — leads to delays, cancellations, and penalties. As a result, potential profit is easily "eaten up" by costs and sanctions.
How EDBS differs from FBS and DBS
The difference between the models revolves around who stores the product and who delivers it to the customer.
FBS (Fulfillment by Seller)
The product is held by the seller. After an order is placed, the seller picks it and hands it over to a Wildberries warehouse or sorting center. From there, the marketplace delivers it to the customer itself.
DBS (Delivery by Seller)
The product is also held by the seller. After an order, the seller organizes delivery to the customer themselves. Delivery times can be standard: without the "within 4 hours" requirement.
EDBS (Express Delivery by Seller)
The DBS logic, but with a strict time constraint: the parcel must reach the customer within a maximum of 4 hours, including picking and travel time.
In summary: EDBS gives the seller the same high level of logistics control as DBS but requires significantly faster and more stable order processing, plus regular confirmation of high delivery speed.
Who EDBS suits
EDBS makes sense to launch for those who already have the infrastructure for fast urban delivery and have a warehouse or store near their target audience.
The model is especially appropriate if you have:
your own warehouse or retail outlet in a high-order-density zone;
a well-functioning courier service or a reliable contractor;
the ability to pick and pack orders immediately after they appear in the dashboard;
an accurate remaining stock tracking system;
an assortment where speed is critical to the customer (food, baby products, gifts, consumables, etc.).
EDBS is most logical to use in large cities where:
you can limit a compact delivery zone;
it is realistic to ensure a stable "from order to door" time within a few hours.
If the business finds it hard to guarantee meeting such deadlines, it is safer to rely on standard schemes — DBS, FBS, or FBW — where speed requirements are lower and the risk of penalties for late deliveries is smaller.
Frequently asked questions
What is EDBS on Wildberries?
EDBS (Express Delivery by Seller, "Express Storefront") is a model where the product is stored at the seller's, and after an order is placed, the seller picks it themselves and arranges express delivery to the customer.
How much time is allowed for EDBS delivery?
No more than 4 hours are allotted for delivery, including picking and travel time. In the warehouse settings, the seller specifies the time within which they can realistically complete the order.
Who delivers the product under EDBS?
Delivery is fully organized by the seller. You can use your own couriers, store employees, or a third-party courier service.
Can I work via EDBS and other models simultaneously?
Yes. On Wildberries, you can combine models: keep part of your assortment at a WB warehouse via FBW, sell part via FBS, and use EDBS for products requiring fast local delivery.