Tag / Yandex Market

~ 7 min

ABC analysis of products on Yandex Market: how to conduct it and why it is needed

ABC analysis on Yandex Market helps you understand which products generate the bulk of your results and which account for a small share of sales. Instead of treating your entire assortment the same way, a seller can identify the most important items and focus remaining stock, promotion and budget on them. You can automate this analysis in Torgstat — the service has a report with ABC analysis of Yandex Market products.

#yandex market

~ 7 min

How to calculate product margin on Yandex Market?

Product margin on Yandex Market shows how much of your revenue you keep as gross profit after all expenses associated

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~ 7 min

How to sell self-manufactured products on Yandex Market?

Selling products of your own production on Yandex Market is available to sole proprietors (IP), legal entities, and self-employed individuals, but the rules differ for each. To launch sales, you need to check whether your category is allowed on the platform, understand the requirements for documents and labeling, register as a seller, create product listings, and choose a fulfillment model.

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~ 5 min

Why is the number of returns on Yandex Market growing?

The rise in returns on Yandex Market is almost always linked to a mismatch between buyer expectations and reality: the product looks different from its listing, differs in characteristics, has defects, arrives with incorrect contents, or was damaged in transit.

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~ 7 min

Why are sales falling on Yandex Market and how to fix it?

Sales on Yandex Market almost always decline for three reasons: fewer impressions, fewer clicks through to the product listing, or a lower conversion rate to orders. The root cause lies in remaining stock, price, delivery, promotion, listing condition, reviews, or operational errors. To pinpoint the exact reason, you need to compare key metrics "before" and "after" the decline, rather than acting blindly.

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~ 7 min

How to calculate net profit on Yandex Market?

Net profit on Yandex Market is calculated using a simple formula:
Net profit = Gross profit – Tax – External expenses.

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~ 7 min

How to accelerate product turnover on Yandex Market?

Turnover on Yandex Market is the speed at which inventory is converted into money through sales. If products sit in a warehouse for a long time, money gets "stuck" in remaining stock, storage costs rise, and profits fall. You can only accelerate turnover through a combination of actions: managing purchases, prices, product listings, advertising, and assortment — not with just one tool.

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~ 5 min

How to analyze sales on Yandex Market?

Yandex Market analytics is a systematic breakdown of all the numbers for your store: sales, products, advertising, remaining stock, expenses, and final profit. Its goal is to show which items are making money, where margin is being lost, and which management decisions will drive growth.

#yandex market

~ 7 min

FBY Model on Yandex Market

FBY, or Fulfillment by Yandex, is a model where the seller supplies goods to a Yandex Market warehouse, and the marketplace itself handles all order processing operations.

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