~ 7 min
5/7/2026
FBY Model on Yandex Market
FBY, or Fulfillment by Yandex, is a model where the seller supplies goods to a Yandex Market warehouse, and the marketplace itself handles all order processing operations.
What is FBY and how the scheme works
FBY means that Yandex Market takes full responsibility for managing the entire supply and order fulfillment process. Sellers simply deliver goods to warehouses, and then the process proceeds as follows:
The seller registers a supply and delivers it to a Yandex warehouse.
Yandex Market stores the product and adds it to the catalog.
When an order is placed, the marketplace independently picks, packs, and delivers the product.
Returns are also handled by the marketplace without seller involvement.
The seller regularly replenishes warehouse stock based on remaining stock and sales rates.
What advantages does FBY offer the seller
The main advantage of FBY is that this trading scheme minimizes the operational burden on sellers. Other advantages of the model include: -- Fast delivery Buyers within the delivery zone receive their orders the next day. The warehouse operates 24/7. -- Product protection If products are damaged during storage or transportation, the marketplace will fully compensate the seller for their cost. -- Wide sales geography The platform's warehouses are located in major cities: Moscow, St. Petersburg, Yekaterinburg, Samara, Rostov-on-Don. To cover other regions, simply use a transit warehouse — deliver goods there, and the marketplace will handle further delivery. -- High search rankings Fast delivery is valued not only by buyers but also by the platform's algorithms — products sold under the FBY model receive higher positions in search results. This means more organic traffic and lower advertising costs. -- Freeing up resources By handing logistics over to the marketplace, the seller can focus on promoting and scaling their business.
What are the disadvantages of the FBY model
The disadvantages of FBY include less control over product quality after transfer to the warehouse, which can lead to returns and a lower seller rating. Also, FBY costs become higher than FBS with low sales due to warehouse storage fees.
How much does FBY cost: all tariffs and commissions
Working with FBY involves paying several types of commissions:
| Expense item | Rate / Amount | Notes |
|---|---|---|
| Placement commission | 2% — 25% | Depends on the category: electronics — 5%, clothing — 8%, cosmetics — 5% (reduced rate until end of 2026). Current rates are in the seller dashboard |
| Delivery to buyer (last mile) | 5%, max. 1,000 RUB | From November 2025. Products up to 300 RUB and up to 5 liters are included in a single fixed tariff of 35% (FBY) or 42% (FBS) |
| Middle mile (intercity) | By volume (liters) | From February 2026. Calculated by volume, not weight — important for bulky but light products |
| Processing and packaging | 4%, from 25 to 75 RUB | Oversized and heavy items — fixed 250 RUB/unit |
| Warehouse storage | Depends on turnover | From February 2026, free for up to 365 days (clothing — up to 180 days) |
| Returns and non-redemptions | 15 RUB/unit | For products up to 300 RUB, the fee is canceled from April 2026 |
| Fixed tariff for products up to 300 RUB | FBY — 35%, FBS — 42% | From April 2026 for products up to 300 RUB and volume up to 5 liters. Includes placement, logistics, and delivery. Valid until the end of 2026 |
| Acquiring | 1.6% — 3.3% | From March 2026. The rate depends on the payout schedule. Charged separately, including under the fixed tariff |
| Removal and disposal | from 39 RUB | Surplus up to 25 kg — 39 RUB/unit |
What products can be supplied via FBY
Yandex Market accepts products weighing up to 100 kg and with dimensions up to 120 × 80 × 220 cm. Exceptions include perishable products, goods requiring special storage conditions, weapons, hazardous substances, and live plants.
How to properly arrange a supply to an FBY warehouse
To use FBY, you need to connect an EDI system and follow these steps:
Place a barcode on each product.
Pack products in boxes with labels if the volume is less than 2 m³.
Create a pallet and attach a label if the product is larger than 2 m³.
Accompanying documentation must be delivered with the product.
Who is FBY suitable for
FBY is beneficial for fast-selling products with stable demand, and also if the seller does not want to handle logistics. FBY is also convenient if the product is consistently in demand and delivery speed is important to the seller. It is worth choosing other schemes, such as FBS, if the turnover rate is unknown or the product is oversized.
Frequently Asked Questions
Do I need to pay to register a store on Yandex Market?
Registration is free. Sellers only pay commissions on sales and logistics services, with no startup fees.
Can I combine FBY with other models in one store?
Yes, FBY can coexist with FBS and DBS in one account. This allows you to optimize logistics for different product categories.
How often can I make supplies to the FBY warehouse?
The frequency of supplies is not limited and is determined by the seller based on sales and warehouse stock.
What happens if a product in the Market warehouse turns out to be defective or gets lost?
If a product is damaged or lost, Yandex Market compensates for its cost, which is an advantage of the FBY model.