How to calculate net profit on Yandex Market?

Net profit on Yandex Market is calculated using a simple formula:
Net profit = Gross profit – Tax – External expenses.

What is a seller's net profit on Yandex Market

Net profit is the money that actually remains with the seller after all costs of working on and off the marketplace.

It differs from revenue and turnover:

revenue shows the total amount of all sales;

net profit shows how much money the store actually earned after accounting for Yandex Market commissions, cost price, taxes, and other expenses.

Net profit allows you to:

evaluate how efficient the store is overall;

understand which products generate real income and which only create turnover;

see where margin is being consumed: by commissions, advertising, logistics, or external expenses.

Formula and elements of net profit calculation

Basic formula:

Net profit = Gross profit – Tax – External expenses.

Let's break down what each element includes.

Gross profit

Gross profit is the profit that remains after deducting cost price and marketplace expenses, but before taxes and external expenses.

Conventionally:
Gross profit = Revenue – Cost price – Marketplace expenses.

Marketplace expenses usually include:

Yandex Market commissions;

logistics and delivery through the marketplace;

warehouse storage services on the marketplace;

advertising costs within the platform (if they appear in reports).

Tax
Tax depends on the taxation system the seller uses (simplified tax system, general tax system, etc.). In the Torgstat service, you can account for all popular taxation systems: general tax system, simplified/automated simplified tax system "Income" and "Income minus expenses".

For calculating net profit, it is important to:

account for the actual amount of tax accrued for the period;

link the tax to the same period for which profit is calculated (month, quarter, etc.).

External expenses

External expenses most often include:

employee salaries (including taxes and contributions, if calculated separately);

contractor services: content managers, marketers, photographers, fulfillment;

external advertising: contextual, targeted, promotion on social networks, bloggers;

rent for offices and warehouses outside the marketplace;

accounting and legal services;

IT services: CRM, analytics services, telephony, etc.

These expenses for the period are deducted from gross profit along with tax.

Example of net profit calculation on Yandex Market

Suppose a store has the following indicators for a month:

Gross profit: 250,000 RUB

Tax: 35,000 RUB

External expenses: 60,000 RUB

Calculation:
Net profit = 250,000 – 35,000 – 60,000 = 155,000 RUB

155,000 RUB is the store's actual earnings for the month after all mandatory costs.

Why calculate net profit instead of revenue

Focusing only on turnover or revenue distorts the picture. High sales may not generate earnings if expenses rise simultaneously.

A typical situation:

advertising costs increase;

logistics and storage expenses rise;

discount activity grows.

It looks like the business is developing—turnover and revenue are growing. But if you calculate net profit, it may turn out that:

profit has not changed;

or profit has even decreased, although sales have increased.

Net profit allows you to:

objectively evaluate advertising effectiveness;

adjust prices and discounts;

decide which products to expand and which to reduce;

see the real profitability of the business, not just the "nice numbers" of revenue.

How to calculate net profit on Yandex Market in Torgstat

Manual calculation for dozens or hundreds of SKUs in spreadsheets greatly complicates analysis.

You need to consolidate:

cost price,

Yandex Market commissions,

logistics and storage costs,

taxes,

external expenses.

Torgstat automates this process and calculates net profit for the seller.

What Torgstat does:

pulls and consolidates data from Yandex Market;

accounts for marketplace commissions and other financial indicators;

allows you to set taxes and external expenses;

shows the final net profit for each product and for the store.

As a result, decisions on advertising, prices, and assortment are made based on net profit, not just turnover.

Frequently asked questions

Can net profit be calculated using only Yandex Market reports?

No, net profit cannot be fully calculated using only Yandex Market reports.
They do not include taxes or most external expenses (salaries, rent, external advertising, contractor services, etc.). For an accurate net profit calculation, it is better to use a third-party service, such as Torgstat.

How does gross profit differ from net profit?

The difference lies in the level of expense detail.
Gross profit is revenue minus cost price and marketplace expenses (commissions, logistics, storage, etc.).
Net profit is the result after deducting taxes and external expenses (salaries, rent, third-party advertising, services, etc.).
That is, net profit is always less than or equal to gross profit.

Is it necessary to calculate net profit for each product?

Yes, calculation for each SKU is mandatory if the goal is to manage assortment and profit.

How to automate net profit calculation on a marketplace?

The easiest way is to use a specialized marketplace analytics service. For example, in Torgstat:

data from Yandex Market is pulled automatically;

marketplace commissions and expenses are included in calculations;

you can add taxes and external expenses;

net profit is calculated for each product and for the store without manual spreadsheets.