~ 7 min
8/21/2026
How to calculate product margin on Yandex Market?
Product margin on Yandex Market shows how much of your revenue you keep as gross profit after all expenses associated with selling that product through the marketplace. This is a key metric to understand which SKUs actually generate money and which ones just "churn turnover."
To calculate margin correctly, you need to account not only for the purchase price and selling price, but also commissions, logistics fees, storage, returns, and other costs of working with Yandex Market.
What is product margin in simple terms
Product margin is the percentage of gross profit in the revenue structure for that product.
If the margin is 25%, it means: out of every 100 ₽ of revenue, you keep 25 ₽ of gross profit, while the remaining 75 ₽ go toward cost price and other costs associated with the sale.
Margin is often confused with markup, but these are different metrics:
Markup shows how much the selling price exceeds the cost price.
Margin shows what percentage of revenue is profit.
Example:
Cost price — 1,000 ₽
Selling price — 2,000 ₽
Markup = (2,000 − 1,000) / 1,000 × 100% = 100%
Gross profit — 1,000 ₽
Margin = 1,000 / 2,000 × 100% = 50%
Markup is 100%, but margin is 50%, because markup is calculated from cost price, while margin is calculated from revenue.
Product margin formula on Yandex Market
Product margin on Yandex Market in the Torgstat service is calculated using a simple formula:
Margin = Gross profit × 100% / Gross revenue
Where:
Gross revenue — the total amount received from product sales before deducting expenses.
Gross profit — revenue minus expenses that are included in the gross profit calculation (cost price and costs associated with selling through the marketplace).
Calculation example:
Gross revenue for the product — 100,000 ₽
Gross profit — 25,000 ₽
Then:
Margin = 25,000 × 100% / 100,000 = 25%
That is, for every 1,000 ₽ of revenue, you earn 250 ₽ of gross profit, while 750 ₽ go toward costs.
Which expenses to account for in margin on Yandex Market
On Yandex Market, a high markup does not guarantee a high margin, because the final result is "eaten up" by marketplace expenses.
The metric can be affected by:
product cost price;
marketplace commission;
logistics fees (delivery to warehouse, delivery to customer, etc.);
warehouse storage;
order processing;
returns and related expenses;
ad campaigns and promotion;
paid additional marketplace services.
Therefore, relying only on the difference between the purchase price and selling price is a mistake.
Example:
Purchase — 1,000 ₽
Selling price — 2,000 ₽
At first glance, profit is 1,000 ₽.
But if you account for:
commission,
delivery,
warehouse costs and returns,
then the actual gross profit may turn out to be, for example, 500–600 ₽. In that case, the margin will not be 50%, but 25–30%, and that is a completely different level of profitability.
Why calculate margin for each product
Margin for each SKU shows which items actually earn money and which ones just create turnover and strain on warehouse, logistics, and support.
This metric is needed for several key tasks.
Comparing products with each other
Two products with the same revenue can generate completely different profits.
Example:
| Product | Gross revenue | Gross profit | Margin |
|---|---|---|---|
| Product A | 200,000 ₽ | 50,000 ₽ | 25% |
| Product B | 200,000 ₽ | 20,000 ₽ | 10% |
By turnover, the products are identical — 200,000 ₽ each.
But in terms of profit, Product A is noticeably better: it generates 2.5 times more gross profit than Product B.
Margin helps you quickly see which products "drive" profit and which ones are only generating sales.
Finding low-margin items
If margin for a product is declining, that is a signal to investigate what has changed:
cost price has increased;
logistics or storage rates have gone up;
the price has dropped due to competition or promotions;
advertising expenses have increased;
returns have become more frequent.
Sometimes a product with high revenue and good turnover yields minimal profit per unit. Without calculating margin, such a problem may go unnoticed.
Evaluating discounts, promotions, and price changes
Before participating in a promotion or lowering the price, it makes sense to calculate in advance what the margin will be after the discount.
If:
the price drops significantly,
and the gross profit per unit becomes too small,
then the increase in order volume may not compensate for the loss of profit per sale. Margin helps you assess in advance where the lower price limit lies.
Managing assortment
Margin is a convenient reference point for assortment decisions:
which products are profitable to scale;
which ones need a review of pricing, terms, or promotion;
which items should be removed from the assortment.
At the same time, margin cannot be considered in isolation from other metrics. It is important to look at:
margin;
sales volume;
total profit per product;
turnover rate.
A product with high margin but only one sale per month may generate less money than a product with lower margin but a steady flow of orders.
How to increase product margin on Yandex Market
You can increase margin by understanding which expenses "eat" it the most and working on them specifically.
Main approaches:
Review the product price.
A careful price increase can improve margin if demand does not drop significantly.
Work on cost price.
Finding more favorable suppliers, optimizing purchases, changing packaging or configuration.
Optimize logistics.
Choosing more favorable rates or schemes, reducing unnecessary product movements, working with volumes to lower rates.
Cut non-essential expenses.
Dropping low-value paid services, optimizing internal processes.
Evaluate promotion effectiveness.
Keep campaigns that generate profit and disable those where advertising costs eat up the margin.
Reduce the number of returns.
Improve product listings, descriptions, photos, size charts, packaging, and quality to reduce the share of returns and related costs.
Review participation in discounts and promotions.
Participate where an acceptable margin is maintained even after the discount.
Focus on profitable SKUs.
Direct more attention and stock toward products with good margin and turnover, and optimize or remove low-margin items.
At the same time, any decision to increase margin must be checked for its impact on sales. For example, a sharp price increase will improve profit per unit, but may lead to a drop in order volume and a decrease in total profit.
How to track margin on Yandex Market in Torgstat
For a small number of products, margin can be calculated manually in a spreadsheet. But with dozens and hundreds of SKUs, constant manual calculation of revenue, expenses, and profit becomes time-consuming and error-prone.
The Torgstat service allows you to analyze the financial metrics of Yandex Market products in a single interface and automatically calculate margin using the formula:
Margin = Gross profit × 100% / Gross revenue
This approach allows you not just to monitor turnover, but to manage your assortment based on actual financial results for each SKU.
Frequently asked questions
What margin is considered good on Yandex Market?
There is no single "normal" level. Margin depends on the product category, cost price, competition, logistics, and the seller's operating model. It makes more sense to compare actual margin with your planned margin and with figures from previous periods.
Can a product with high revenue have low margin?
Yes. A product can generate high turnover, but due to high cost price or large marketplace expenses (commission, logistics, advertising, returns), it can yield minimal profit per sale, and its margin will be low.
How is margin different from profitability?
Margin shows the share of gross profit in gross revenue for a product. Profitability is a broader metric: it can be calculated against different bases (revenue, assets, investments, all costs) and is used to assess the overall efficiency of a business or a specific area, taking into account the selected group of expenses.