~ 7 min
9/16/2026
Auto promotions on Wildberries: how they work and how to disable them
Auto-campaigns on Wildberries are automatic sales that products enter without the seller's involvement, and the platform itself lowers the price to the required level. To avoid selling at break-even or at a loss, the seller needs to set up minimum prices and blocks in advance, rather than relying on the platform's standard terms.
What auto-campaigns on Wildberries are
An auto-campaign is a campaign format where a product's participation and its promotional price are determined automatically without the seller's manual consent for each product.
Wildberries can:
independently include a product in an auto-campaign;
automatically change the price by the start of the sale so that it matches the campaign terms.
You can view information about auto-campaigns in the seller dashboard in the section:
"Products and prices → Campaign calendar"
If specific products meet the auto-campaign terms, a corresponding notification appears in the seller dashboard.
The key feature of auto-campaigns compared to regular campaigns is the absence of a step where the seller manually confirms the product's participation and the discount amount. That is why it is important to control in advance how low Wildberries is allowed to drop the price of an item, and to check whether profit remains at the promotional price.
How auto-campaigns can be dangerous for a seller
The risk of auto-campaigns is that a single campaign discount does not account for the economics of a specific product. The platform only sees the price and the campaign terms, but not your costs.
Even after the price is lowered, the seller continues to pay:
the product's cost price;
the marketplace commission;
logistics fee;
storage fees;
ad budget;
taxes;
other mandatory expenses.
If the price is reduced while costs stay almost unchanged, profit shrinks sharply and margin drops. At some point, the sale can become unprofitable.
Especially vulnerable are:
low-margin products;
products with a high cost price and large delivery and storage expenses.
For such items, even a small additional price reduction in an auto-campaign can "eat up" all the profit and push the product into the red.
How to disable auto-campaigns on Wildberries for specific products
You cannot turn off auto-campaigns for the entire assortment with a single button. But you can prohibit the platform from automatically lowering a product's price within auto-campaigns.
For this, a block on applying the auto-campaign discount is used. It is configured via an Excel template:
Go to the section "Products and prices → Prices and discounts".
Select the option to update data via Excel.
Open the item "Minimum prices and blocks for auto-campaigns".
Generate and download the template.
Find the required products in the file.
In the column for blocking the application of the auto-campaign discount, select the blocking period.
Upload the modified Excel file back to the seller dashboard and apply the changes.
Available blocking options:
for 7 days;
for 30 days;
indefinitely.
The fact that you have blocked the automatic price reduction does not mean that the product cannot appear as a campaign participant at all. If its current price already matches the planned promotional price or is even lower, it may still be in the sale under the campaign terms without an additional price change.
How to set a minimum price for auto-campaigns
If you do not want to prohibit discounts entirely, you can set a minimum price — the lower limit below which Wildberries has no right to automatically lower the product's price in an auto-campaign.
How the minimum price works:
the product's regular price — 2,000 ₽;
the minimum acceptable price — 1,700 ₽;
the planned auto-campaign price — 1,500 ₽.
In such a situation, the system will not be able to drop the price to 1,500 ₽ because that is below the set minimum price. The automatic discount will not be applied.
The minimum price is also set via the Excel template:
"Products and prices → Prices and discounts → Update via Excel → Minimum prices and blocks for auto-campaigns"
In the column with the new minimum price, you need to specify the amount below which selling the product becomes unprofitable for you. The price is specified as a whole number, without kopecks.
How to correctly calculate the minimum price
The minimum price should not equal only the cost price. You need a full model of expenses per unit of product.
Calculation formula:
**cost price
marketplace commission
logistics fee
storage
advertising
taxes
other expenses
minimum desired profit.**
For example, if after accounting for all costs, selling the product for less than 1,400 ₽ becomes unprofitable, the minimum price in the file should be set no lower than 1,400 ₽. Then even with aggressive auto-campaigns, the platform will not be able to drop the price into the loss zone.
How to remove a product from an already launched auto-campaign
If an auto-campaign has already started and a product has entered it, there is a way to promptly stop its participation: you need to make the product's current price higher than the planned promotional price.
Example:
the planned campaign price — 1,500 ₽;
the product's current price — 1,500 ₽.
As long as these values match, the product meets the auto-campaign terms and continues to participate in it. To exclude it, you need to raise the price above 1,500 ₽ — then the product will no longer meet the campaign terms.
An important point: the new increased price will become effective for all buyers, not just within one auto-campaign. This can:
reduce the conversion rate;
decrease the number of orders;
affect the product's position in search results.
Before raising the price, it is worth calculating what will be more profitable: continuing to participate in the campaign with a lower margin or temporarily raising the price and reducing the number of sales.
Should you always disable auto-campaigns
Auto-campaigns are not always harmful. In some cases, they can be profitable if the discount does not "eat up" the margin.
Auto-campaigns can help:
sell off stale remaining stock;
free up warehouse space;
speed up product turnover;
get more orders and reviews;
return money frozen in slow-moving products back into circulation faster.
That is why the universal strategy of "turning off auto-campaigns for the entire catalog" is ineffective. It is better to approach this selectively — for each SKU.
The main criterion is the financial result after applying the promotional price:
if after the discount the product brings acceptable profit or helps improve turnover without going into the red, participation in the auto-campaign can be left as is;
if the margin becomes critically small or negative, you need to set a minimum price or enable a block.
Auto-campaigns should be evaluated not only by the growth in orders, but also by how much money ultimately remains with the seller.
What to check before a product participates in an auto-campaign
Before a product enters an auto-campaign, it is important to look in advance at what will happen to the price and profitability.
A useful checklist:
Compare the planned campaign price with your minimum acceptable price.
If the planned price is below the break-even point, you need to either set a minimum price or enable a block.
Pay special attention to low-margin items.
These are the main candidates for losses during auto-discounts, even if the reduction seems small.
After the campaign starts, compare the metrics before and during participation:
number of orders;
gross revenue;
profit in absolute figures;
margin.
A simple increase in the number of orders does not guarantee the campaign's success. A situation where turnover grows while profit drops or becomes negative is common. Ultimately, the critical indicator is not turnover, but the net financial result.
FAQ
Can auto-campaigns on Wildberries be completely disabled?
There is no single global switch for auto-campaigns, but you can block the automatic application of discounts to specific products for 7 days, 30 days or indefinitely via the Excel template "Minimum prices and blocks for auto-campaigns".
What is the minimum price in auto-campaigns?
It is a threshold set by the seller, below which Wildberries cannot automatically lower the product's price within an auto-campaign. If the planned promotional price is below this boundary, the automatic discount is not applied.
If a block is enabled, will the product definitely not participate in the campaign?
No. The block only prohibits the automatic price reduction. If the product's current price already matches the promotional price or is lower, the product may still appear as a campaign participant without an additional discount.
Can a product be removed from an auto-campaign after it has launched?
Yes. To do this, you need to raise the product's current price above the planned campaign price. Then the product will no longer meet the auto-campaign terms and will be removed from it.
Should auto-campaigns be disabled for all products at once?
No. For high-margin and slow-selling products, auto-campaigns are often profitable. It is better to evaluate each product separately, taking into account all expenses, margin and profit after applying the promotional price.