~ 5 min
4/10/2026
How to start selling on Yandex Market in 2026?
You can start selling on Yandex Market in 2026 for free: store registration requires no fees, and new sellers receive 10,000 bonus points for promotion. Self-employed individuals, sole proprietors (IP), and LLCs can trade, and the initial investment depends on the chosen business model and the volume of the first product batch.
Who can sell on Yandex Market
Self-employed individuals — can only sell products they have made themselves; resale is prohibited for them. Their annual income must not exceed 2.4 million rubles, and they are not allowed to hire employees. The tax rate is 4% when working with individuals and 6% when selling to legal entities.
Sole proprietors (IP) — can sell any permitted products, including those purchased from suppliers. They have access to different tax regimes, such as the Simplified Tax System (USN) and the patent system, as well as the ability to officially hire employees.
LLCs — suitable for projects with multiple owners and for businesses with large turnovers. This form allows the use of all tax regimes, including working with VAT.
How can a self-employed person sell on Yandex Market?
Self-employment is the easiest way to start trading: registration is free and takes just a few minutes. There are no entry fees.
What can a self-employed person sell on Yandex Market?
Self-employed individuals can only sell products they have created with their own hands.
Allowed for sale: • handmade items • jewelry and costume jewelry • prints and original drawings • self-made furniture and decor • handmade candles, soap, cosmetics
Prohibited for sale: • certifiable or labeled goods • food products • goods under someone else's brand • discounted goods
What restrictions apply to self-employed individuals?
• Income limit — 2.4 million rubles per year • Cannot hire employees • Available models: DBS, FBS, and Express • Trading only to individuals • FBY is completely unavailable
How much money do you need to open a store on Yandex Market?
You can open a store on Yandex Market without an initial fee. The platform credits new sellers with 10,000 bonus rubles for promotion in the first month — they can be used to increase the visibility of product listings. This is more advantageous than on Wildberries, where connection costs 10,000 rubles.
The minimum budget depends on the logistics scheme:
• DBS — from 20,000–30,000 rubles • FBS — from 30,000–80,000 rubles • FBY — from 50,000 rubles and above, as the product needs to be sent to the Market warehouse in advance
What does the starting budget consist of?
The starting budget is made up of several mandatory expense items.
• Business registration Opening a sole proprietorship (IP) costs 800 rubles in state duty, and is free when registered through Gosuslugi. Self-employment is registered for free in the "My Tax" service. • Test batch of products On average 15,000–50,000 rubles. Beginners are better off starting with a small quantity to test demand. • Packaging For the first month, you should allocate 2,000–5,000 rubles, considering Market's requirements for protection and individual packaging. • Equipment You need a laptop/PC, a printer for documents and labels, and a scanner for labeling if necessary. • Advertising After using the bonuses — usually 3,000–10,000 rubles in the first month.
How to start trading on Yandex Market from scratch: step-by-step instructions
Step 1. Business registration
To trade on Market, you need an official status: self-employed, sole proprietor (IP), or LLC. Individuals cannot sell. Self-employed individuals can only offer products of their own production. A sole proprietorship (IP) is suitable for independent work, while if you have partners, it is better to register an LLC.
When registering, specify OKVED code 47.91.2 and additional codes for product categories. For most sellers, the Simplified Tax System (USN) at 6% is suitable. Fixed contributions for sole proprietors (IP) in 2026 are 57,390 rubles per year.
Step 2. Choosing a niche and product
Choosing a niche starts with checking demand. Two tools are suitable for analysis:
• Yandex Wordstat — shows the frequency of queries for a product over the last month and by region. • The "Analytics → What to sell" section in the seller dashboard — shows underfilled categories.
It is easier to start on Yandex Market because competition is lower in a number of categories than on Wildberries and Ozon. The AOV on Market is 3,367 rubles, which is noticeably higher than the AOV on Wildberries at 1,368 rubles. Electronics, appliances, and smart home products sell particularly well.
Step 3. Store registration
To register a store, go to partner.market.yandex.ru and click "Start selling". In the application form, you need to provide your TIN, bank details, passport (for sole proprietors/IP) or LLC documents, as well as contact information. The contract is signed online.
Verification takes about 24 hours. During this time, you can already add products to the catalog.
Step 4. Choosing a trading model
Four models are available on Market:
| Model | Storage | Delivery | Who it suits |
|---|---|---|---|
| FBY | Yandex Market | Yandex Market | Sole proprietors (IP) and LLCs with large volumes |
| FBS | Seller | Yandex Market | Any sellers, including beginners |
| Express | Seller | Yandex Market (within 1–2 hours) | Sellers with fast order processing |
| DBS | Seller | Seller | All categories, including self-employed individuals |
Beginners are often recommended DBS because it does not require deliveries to the Market warehouse and allows you to quickly change the assortment.
Step 5. Set up product listings
Listings can be uploaded manually, via Excel, API, or integrations. Market evaluates the quality of listings — photos from different angles and videos improve positions in search results. For clothing, it is mandatory to specify color, size, and brand.
Step 6. Price setting and promotion
Price formation should take into account cost price, commission, logistics fee, advertising, and desired profit. On Market, you can create your own promo codes and participate in promotions. It is important for beginners to use the 10,000 promotion bonuses to get their first orders faster.
Frequently asked questions
How long does it take to register a store on Yandex Market?
Submitting an application takes 20–30 minutes, and verification takes about a day. During verification, you can upload listings and prepare the store for launch.
What is better for a beginner to sell on Yandex Market?
The platform's strong categories are electronics, appliances, and smart products. To choose a niche with low competition, check demand in Wordstat and the "What to sell" section in the seller dashboard.
Does a seller on Yandex Market need an online cash register?
No, a cash register is not needed. Market issues receipts to customers itself as a payment agent, and for self-employed individuals, it generates NPD receipts through "My Tax".
Is it possible to work on Yandex Market without a warehouse?
Yes, it is possible — under the FBY model, the product is stored at the Market warehouse. The exception is self-employed individuals: FBY is not available to them, but they can work via DBS, FBS, or Express.