How to become a supplier on Ozon Fresh?

Any legal entity, sole proprietor, or self-employed individual can become a supplier for Ozon Fresh, provided they ensure stable deliveries and comply with the service's regulations. To get started, you need to submit an application on the official partnership page, go through negotiations with a manager, sign a commercial supply agreement, and set up electronic document management.

What is Ozon Fresh and how is it different from a regular marketplace

Ozon Fresh is an express delivery service for groceries and everyday goods, operating on a fast turnover model. The service was created based on Ozon Express in 2022. It is now a separate infrastructure with its own rules, warehouse network, and requirements.

Differences between Ozon Fresh and regular Ozon:

The supplier sells products to Ozon at a wholesale price, rather than paying a commission on sales.

Delivery to customers takes 15–120 minutes, requiring high frequency and stability of deliveries.

The operational logic is closer to retail, with strict regulations and constant product availability.

This model is suitable for manufacturers and local brands that value fast turnover and a broad customer base.

How Ozon Fresh logistics work and what a dark store is

A dark store is a closed warehouse with an area of 400–600 m², intended exclusively for receiving goods, assembling orders, and handing them over to couriers. Customers are not allowed inside.

Ozon Fresh uses two main formats of dark stores:

Standard facilities: 13,000–16,000 SKUs, located at transport hubs in major cities.

Mini dark stores: 4,000–6,000 SKUs, stocking only basic goods for fast delivery in residential areas.

This scheme allows orders to be assembled in a few minutes and dispatched to a courier almost immediately after placement.

In which cities does Ozon Fresh operate?

As of April 2026, the service operates in the following regions: Full operation: Moscow and Moscow Region, St. Petersburg and Leningrad Region, Tver, Krasnodar, Adygea, Rostov-on-Don, Sochi, Volgograd, Kazan, Naberezhnye Chelny, Samara, Novosibirsk.

Test mode: Tyumen, Chelyabinsk, Perm.

In southern Russia, the dark store network exceeds 35 locations and continues to grow. The platform is also considering launching offline stores near dark stores for local producers.

Who can become an Ozon Fresh supplier?

The platform's suppliers can be: Legal entities — with no restrictions on assortment. Individual entrepreneurs — with no restrictions on categories. Self-employed individuals — only for products of their own manufacture.

The main criterion is operational readiness. The supplier must ensure a stable flow of goods, consistent product quality, and strict adherence to the platform's regulations.

The service is focused on local production: farms, bakeries, culinary workshops, and craft studios. Distributors can connect, but manufacturers have priority.

What can be sold on Ozon Fresh

Categories available for Ozon Fresh suppliers:

Fruits, vegetables, herbs, mushrooms

Meat, fish, poultry, seafood

Eggs and dairy products

Ready meals and culinary dishes

Bread, pastries, confectionery

Groceries and canned goods

Household chemicals and hygiene products

Pet supplies

Pharmacy products: medicines, dietary supplements, vitamins

It is possible to supply raw materials or finished products for Ozon's private label. You cannot sell goods under the Ozon Fresh brand yourself, but you can supply products for release under the platform's brand.

Operating models with Ozon Fresh: FBO and realFBS

FBO (Fulfillment by Ozon) — a model where the supplier sells goods to Ozon at a wholesale price and delivers them to a distribution center or dark store. Storage, order assembly, and delivery to the customer are entirely handled by Ozon.

Requirements for working under the FBO model:

Order confirmation in the seller dashboard or via EDI within 24 hours;

Coordination of the time slot and vehicle details;

Uploading a product list with exact quantities.

If an order is not confirmed on time, Ozon may cancel it automatically.

RealFBS — a model where the goods are stored at the supplier's location. The supplier assembles the order themselves and hands it over to an Ozon partner courier.

In Ozon Fresh, the realFBS Express variant is more commonly used:

Express and Comfort — assembly from 15 minutes;

Standard — several hours.

This scheme is suitable for those who need to control product quality right up to the moment of handover to the courier.

How to become an Ozon Fresh supplier: step-by-step instructions

Step 1. Submit an application

The application is submitted on the official Ozon Fresh page. You need to provide:

a specific list of SKUs;

delivery volumes and frequency;

region of operation;

temperature regimes;

availability of EDI.

The more accurate the data, the higher the chance of quick approval.

Step 2. Go through negotiations with a manager

The manager clarifies the specifics of the assortment, production stability, quality, and logistics to the transfer point.

Step 3. Sign the agreement

The basic document is a commercial supply agreement. Regulations and terms are part of the agreement and are updated upon notice:

terms — 15 working days' notice;

regulations — 7 calendar days' notice.

Step 4. Make the first delivery

A time slot is mandatory — you must arrive strictly at the specified time. The supplier specifies the vehicle number, driver's full name, and contact phone number in advance.

What requirements does Ozon Fresh impose on goods

Fresh's main requirements relate to quality, safety, and maintaining the cold chain.

Shelf life A minimum remaining shelf life is set for each category. Expired or "near-expiry" goods are not accepted.

Labeling The packaging must include the composition, barcode, production date, shelf life, and storage conditions — all in Russian. For "Honest Sign" goods, a DataMatrix code is required.

Documents Declarations, certificates of conformity, and other supporting documents are required in electronic form.

EDI Electronic document management is mandatory before the first delivery.

Temperature The cold chain for chilled and frozen products must be maintained until the moment the goods are handed over.

Failure to comply with any of these points will result in rejection upon acceptance.

How Ozon Fresh works from the customer's perspective

Understanding user logic helps suppliers assess demand and plan sales.

Minimum order — 300 rubles.

Free delivery in Moscow and St. Petersburg — from 500 rubles.

Maximum weight — 100 kg.

Speed — 15–120 minutes depending on the address.

Fresh and regular Ozon orders are separate and delivered separately.

Frozen and chilled goods are non-returnable.

Since 2025, "click by courier" delivery has been available: the order is assembled at the marketplace warehouse, then transferred to the nearest dark store. The courier departs only after the customer signals. The cost is 0 rubles if there are Fresh goods in the cart, otherwise 149 rubles.

There is a recipe service: the system automatically selects ingredients based on the current catalog and location.

What advantages does a partnership with Ozon Fresh offer?

Fresh suppliers receive several advantages:

Delivery to the customer is fully handled by Ozon if using FBO.

Products are purchased regularly, ensuring stable demand.

The opportunity to sell perishable products — a niche closed on most marketplaces.

A constantly expanding network of dark stores.

These factors make the channel attractive for local producers.

What risks do suppliers face?

There are also limitations:

Strict regulations that must be followed without exception;

The risk of write-offs for perishable products — this must be factored into the economics;

Limited service geography;

A fixed wholesale price that cannot be flexibly changed.

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Frequently Asked Questions

How long does it take to connect to Ozon Fresh?

Usually from a few weeks to 2–3 months. The timeline depends on the speed of negotiations, document availability, and EDI setup.

Do I need to pay for listing on Ozon Fresh?

There is no commission on sales. The supplier pays for logistics according to the model and penalties for violations. Current tariffs are listed on seller-edu.ozon.ru.

Can I sell simultaneously on regular Ozon and Fresh?

Yes, you can. These are different channels, with separate agreements and pricing rules.

What should I do if my goods are not accepted?

The supplier receives a report stating the reason: incorrect labeling, poor remaining shelf life, temperature regime violation, damage. The goods are returned at the supplier's expense. Repeated violations lead to sanctions.