Digitizing Business on Ozon: How to Analyze Sales, Calculate Profit, and Manage Business on the Marketplace

Digitizing your business on Ozon is the process of collecting, consolidating, calculating, and analyzing key metrics for your store on the marketplace to control profit, sales, advertising, and inventory. It helps you understand the real state of your business, identify growth points, and make data-driven decisions.

Why is digitizing sales on Ozon necessary?

If a seller only focuses on the number of orders or gross revenue, they only see part of the picture. To make decisions, it's necessary to consider profit, advertising costs, marketplace commissions, logistics fees, storage costs, and other metrics.

The main goal of digitization is to understand the real financial state of the business and make decisions based on numbers, not assumptions.

Digitization helps determine which products are truly profitable and which generate turnover without earnings. This is especially important when working with a large assortment, where manually evaluating the effectiveness of each product becomes difficult.

Furthermore, analyzing metrics allows you to control advertising effectiveness, replenish inventory in a timely manner, and identify reasons for declining sales. This enables the seller to find business growth points faster and increase profit without unjustified increases in expenses.

Why is Ozon's built-in analytics insufficient?

Despite the large number of reports, built-in analytics doesn't always provide a complete picture of the business.

Main limitations:

No calculation of net profit by product;

No accounting for cost price;

Difficult to analyze unit economics;

No comprehensive ABC analysis;

No supply forecast;

No unified analytics across multiple marketplaces.

As a result, the seller has to manually collect data from different reports and spreadsheets to assess the real effectiveness of the business.

Therefore, many companies use specialized marketplace digitization services, such as Torgstat, which automatically combine data on sales, expenses, advertising, and remaining stock into a single analytics system.

What reports are available in Ozon digitization services?

Marketplace analytics services help not just collect data from Ozon, but turn it into understandable reports for business management.

Depending on the service, the set of reports may vary. In the marketplace analytics service Torgstat, users have access to a wide selection of reports for analyzing sales on Ozon.

For example, the service's functionality includes:

Summary Dashboard

Allows you to monitor key business metrics in one window:

Gross revenue;

Net profit;

Profitability;

Number of orders;

Advertising expenses;

Logistics fees.

This report helps quickly assess the current state of the business without needing to open multiple analytics sections.

Product Economics Report

One of the most in-demand reports among sellers. Allows you to analyze:

Revenue for each product;

Cost price;

Marketplace commissions;

Advertising expenses;

Logistics fees;

Net profit;

Many other metrics.

For example, a seller can open the product economics report and see that a product generated 500,000 ₽ in revenue for the month, but after accounting for Ozon's commission, logistics, and advertising, its net profit was only 25,000 ₽. This analysis helps identify items that generate turnover but earn virtually no money in time.

Profit and Loss Report

Shows the financial result of the business for a selected period. In the Torgstat service, this report can be generated for several stores at once. It shows dynamics week-over-week, as well as by month or quarter.

This report helps understand how much the business is earning after accounting for all costs.

ABC Analysis

Allows you to categorize products based on their contribution to sales or profit.

With it, you can identify:

Top-selling products;

Products with a medium contribution;

Items that have virtually no impact on the business result.

For example, ABC analysis might show that 15% of the assortment generates 80% of the store's profit. This helps focus the advertising budget and purchases on the most important products.

Advertising Analytics Report

Used to evaluate the effectiveness of promotion.

Includes:

Key advertising metrics and their dynamics;

ACoS, ROAS;

The impact of advertising on orders.

This report helps understand which campaigns are delivering results and which require optimization.

Financial Reports

Show all financial metrics in dynamics, with the ability to filter by period, and group by weeks, months, or as a summary report.

You can also enter external transactions that will reduce net profit, such as payroll or rent.

Supply Calculation Report

In the Torgstat service, this report allows you to select detailed turnover settings to calculate the supply for the desired warehouse.

If a product sells an average of 20 units per day and delivery to the warehouse takes 14 days, the supply calculation report helps determine the necessary shipment volume in advance and avoid stockouts. This helps prevent lost sales due to product unavailability in the warehouse.

Multi-Marketplace Reports

If a company sells not only on Ozon but also on Wildberries or Yandex Market, digitization services allow you to combine data from all platforms in a single interface.

For example, Torgstat provides reports on profit, product economics, advertising, turnover, supplies, and other metrics simultaneously for Ozon, Wildberries, and Yandex Market. This allows you to analyze the business as a whole, rather than by individual platforms.

How to increase profit on Ozon using analytics?

Regular analysis of metrics helps find business growth points.

Most often, profit increases are achieved by:

Disabling unprofitable ad campaigns;

Optimizing logistics costs;

Removing low-margin products from the assortment;

Scaling profitable items;

Improving product listing conversion rates;

Timely replenishment of remaining stock.

Even a small improvement in several key metrics can significantly increase the final profit of the business.

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Digitizing Ozon allows a seller to control profit, advertising effectiveness, inventory, and the financial state of the business. Regular analysis of revenue, profit, ACoS, conversion rate, redemption rate, and turnover helps make data-driven decisions and increase the profitability of the store on the marketplace.

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Frequently Asked Questions

What is Ozon digitization in simple terms?

Ozon digitization is controlling your business on the marketplace using metrics for sales, profit, advertising, and product remaining stock.

What metrics must be monitored on Ozon?

Revenue, net profit, margin, ACoS, listing conversion rate, redemption percentage, turnover, and product remaining stock.

Can Ozon and Wildberries be analyzed in one place?

Yes. Many analytics services, such as Torgstat, allow you to combine data from Ozon, Wildberries, and Yandex Market in a single interface.

How to know if a product is profitable?

You need to calculate the product's unit economics and account for all costs: cost price, marketplace commission, logistics, advertising, and storage.