~ 7 min
7/17/2026
Why Wildberries fines sellers and how to avoid fines?
Wildberries fines sellers for order cancellations, missed deadlines and supply plan violations, incorrect packaging, errors in product listings and documents, product substitution, sale of prohibited items, and other violations of the offer. The penalty amount can range from a few rubles per item to 1 million rubles per incident.
The rules and fine amounts change periodically, so you should check the current Wildberries offer before making a supply.
Main Wildberries Fines
| Violation | Fine Amount |
|---|---|
| Order cancellation by seller | Depends on commission, delivery rating, and cancellation time; usually up to 10,000 ₽ per item |
| Product substitution or incorrect inclusion | 100% of the order value, but not less than 100 ₽ per item |
| Short delivery or failed supply | 5 ₽ per unit, but no more than 25,000 ₽ per supply |
| Cancellation or rescheduling of supply less than 72 hours in advance | Number of items × 5 ₽ |
| Incorrect contents of a box or pallet | 5 ₽ per unit |
| Incorrect packaging | 40 ₽ per unit |
| Refusal of acceptance due to packaging or labeling | 5,000 ₽ per supply |
| Shipment to the wrong sorting center | 30% of the order value, from 100 to 100,000 ₽ |
| Incorrect weight of an oversized item | 3,500 ₽ per item |
| Listing a prohibited item | 25,000 ₽ |
| Listing a prohibited flammable item | 100,000 ₽ |
The exact penalty amount may depend on the sales model, seller turnover, item cost, and delivery rating.
Fines for Order Cancellation and Delay
A fine is charged if the seller cancels an order or fails to hand it over within the established timeframe. Its amount is calculated considering:
the commission on the item;
the delivery rating;
the order value;
the cancellation time;
the reason for cancellation.
The later an order is cancelled, the higher the fine may be. If an order is automatically cancelled because the seller failed to pick and hand it over in time, a multiplying factor is applied.
To avoid penalties, you must:
regularly update remaining stock,
correctly specify the picking time,
promptly update order statuses.
Fines for Supply Violations
When working under the FBW model, the seller must adhere to the created supply plan.
Wildberries may charge a fine if the seller:
delivered fewer items than stated;
did not make the planned supply;
cancelled or rescheduled it less than 72 hours in advance;
mixed up items in boxes or on pallets;
delivered significantly more items than declared.
If the number of items exceeds the planned quantity by more than 10%, but not less than 100 units, Wildberries may increase the acceptance coefficient.
Fines for Packaging and Labeling
Packaging must correspond to the product category, protect the item from damage, and contain legible labeling.
A fine of 40 rubles per unit is provided for incorrectly packaged items. If violations are found during unloading and the warehouse refuses to accept the entire supply, the penalty will be 5,000 rubles.
Before shipping, you must check:
the integrity and strength of the packaging;
the packaging's compliance with the product type;
the legibility of the barcode;
the label matches the item;
the absence of extra or old barcodes.
Fine for Product Substitution
If a customer orders one item but the seller delivers another, Wildberries may withhold 100% of the order value, but not less than 100 rubles per unit.
Substitution is considered sending an item that differs from the one presented in the listing. Incorrect inclusion is an error in the color, size, or another characteristic of the correct item.
To avoid errors, the following help:
separate storage of product variants,
picking lists,
re-checking labels before shipment.
Fines for Prohibited Items and Missing Documents
Wildberries monitors the presence of mandatory labeling, certificates, and accompanying documents.
| Violation | Fine Amount |
|---|---|
| Prohibited item | 25,000 ₽ |
| Prohibited flammable item | 100,000 ₽ |
| Incorrect HS code for a labeled item | 1,500 ₽ per unit |
| Missing or incorrect UIN for a jewelry item | 1,500 ₽ per unit |
| Late submission of UPD upon redemption notification | 20% of the item value that should be stated in the UPD |
| Item without documents in the Mercury system | 25,000 ₽ per violation |
Before creating a listing, you need to check whether remote sale of the item is allowed and whether certificates, KIZ, UIN, UPD, or veterinary documents are required.
Fines for Reviews, Advertising, and Third-Party Content
| Violation | Fine Amount |
|---|---|
| Promising money, a gift, or a discount for a review | 50,000 ₽ |
| Redirecting a buyer to another platform, social network, or messenger | 25,000 ₽ |
| Using someone else's brand, photos, or other content | 10,000 ₽ |
| Unauthorized use of the Wildberries name or branding | 1,000,000 ₽ |
| Offering services on behalf of Wildberries | 100,000 ₽ |
You can ask a buyer to leave a review, but offering a reward for it is prohibited. You also cannot use other people's photos, trademarks, or other materials without permission.
What Listing Errors Does Wildberries Fine For?
The information in the listing must match the actual product.
| Error | Consequences |
|---|---|
| Item placed in the wrong category | Fine 25,000 ₽ |
| Photos mislead the buyer about the item's availability | Fine 25,000 ₽ |
| No photos in the listing of a warehouse item | From day 8, storage costs increase 10 times |
| Incorrectly stated weight of an oversized item | Fine 3,500 ₽ per unit |
| Incorrectly stated HS code for a labeled item | Fine 1,500 ₽ per unit |
Where to View Wildberries Fines?
Fines are displayed in the details of the weekly financial report. The main data is in the columns:
"Total amount of fines";
"Deductions";
"Other deductions";
"Types of logistics, fines, and adjustments WB".
It is important to check all these columns, as different types of penalties may be reflected in different parts of the report.
How to Dispute a Wildberries Fine?
If the seller considers the charge erroneous, you must:
Find the transaction in the financial report details.
Check the reason, date, order, or supply.
Compare the charge with the current offer.
Gather photos, videos, acts, and other evidence.
Create an appeal to Wildberries support.
Specify the order or supply number, the amount, and the basis for the fine.
The more specific data attached to the appeal, the easier it is to verify the charge.
How to Avoid Fines on Wildberries?
The seller should:
regularly check changes to the offer;
maintain up-to-date remaining stock;
monitor picking and shipping deadlines;
plan supplies in advance;
verify items against the plan and labeling;
comply with packaging requirements;
check data in listings;
submit documents on time;
use only own or licensed content;
regularly analyze financial reports.
Frequently Asked Questions
What is the largest fine on Wildberries?
One of the largest penalties is 1 million rubles for the unauthorized use of the Wildberries name or trademarks.
Does Wildberries fine for order cancellation?
Yes. The amount depends on the commission, item value, delivery rating, and cancellation time.
Is there a fine for incorrect packaging?
Yes. A fine of 40 rubles per unit is provided for incorrectly packaged items. For refusal to accept the entire supply, it is 5,000 rubles.
Does Wildberries fine for short delivery?
Yes. The fine is 5 rubles for each undelivered unit, but no more than 25,000 rubles per supply. Some penalties have a limit depending on the seller's turnover.