Product packaging on Wildberries in 2026: requirements, rules and penalties

To properly package products for Wildberries in 2026, a seller must use three levels of protection: factory, individual and transport packaging. Starting January 19, 2026, a fixed penalty of 40 rubles per item applies for packaging violations. For discrepancies between declared and actual dimensions, penalties range from 100 to 10,000 rubles.

Protection levels for product packaging on Wildberries

Wildberries requires three mandatory levels of packaging. Factory packaging ensures the product's integrity at the production stage, individual packaging protects each unit during storage, and transport packaging protects a set of products during shipment.

Each level performs its own function and does not replace the others.

The system consists of three elements:

• Factory packaging — part of the product, preserves integrity on the production line. • Individual packaging — mandatory protection for each unit in the warehouse. • Transport packaging — a box for shipping several units at once.

What universal packaging requirements apply on Wildberries?

Any product must meet seven main requirements. Packaging must be sealed, durable and suitable for the marketplace's automated sorting.

Main rules:

Packaging must close tightly — it must be impossible to open it without damage.

When dropped from a height of 80 cm, the appearance of the packaging must not be distorted.

Internal play is allowed up to 5 mm. That is, the empty space between the product and the walls of the packaging must be minimal.

The material must protect the product from moisture, dust and odors.

A flat area of 70×50 mm is required for the barcode.

It is prohibited to apply stickers that interfere with scanning.

Factory packaging does not replace individual packaging; exceptions exist only for certain electronics.

What materials are suitable for individual packaging on Wildberries?

Only dense materials that ensure sealing are allowed. The bag or box must be fully closed.

Suitable options:

• polyethylene bags and sleeves • cardboard boxes • shrink film • bubble wrap • caps and seals on dispensers

Stretch film is prohibited as standalone packaging and is allowed only as additional protection.

It is important to remember that the minimum polyethylene thickness values differ by product category: • 25 microns — for light textiles and clothing • 50 microns — for outerwear and products with liquids • 100 microns — for products with liquid contents

What is prohibited to use when packaging products?

Wildberries prohibits loose, friable materials. Newspapers, paper shavings, foam crumbs and other similar filler are not allowed.

Suitable for filling voids: • cardboard dividers • profile corners • bubble wrap

Placing the Wildberries logo on individual product packaging is also prohibited.

How to package products for a Wildberries warehouse?

The choice of packaging depends on the product category. Clothing and textiles are usually packed in a dense polyethylene bag, fragile items — in bubble wrap and a box, liquids are additionally protected from leakage, and products in insufficiently durable factory packaging are placed in individual packaging. Finished packaging must be sealed, match the product's dimensions and have a flat area for labeling.

Step-by-step algorithm for packaging products for Wildberries

Step 1. Individual packaging (First layer)

Each unit of product (each T-shirt, each jar of cream) must have its own packaging.

Choose the material: * BOPP bags or bags with an adhesive flap (for clothing, textiles). Thickness — at least 25 microns.

Shrink film (for cosmetics, books, household chemicals). -Bubble wrap (Bubble wrap) — minimum 2 layers for fragile items.

Sealing: Close the bag tightly. If it is a bottle with liquid, make sure the cap will not unscrew (it is better to secure it with shrink wrap or tape).

Step 2. Product labeling (Barcode)

A label is affixed to each individual package.

Size: Standard — 58/60 mm.

Label contents:

Barcode (linear EAN-13 barcode). -Item No. and color/size (in Russian). -Product name.Information about the manufacturer and importer. -DataMatrix (only if the product is subject to mandatory labeling under "Chestny ZNAK").

Placement:

It must be affixed to the flattest surface.

It is prohibited to affix it on corners or seams of the bag — the scanner will not be able to read a curved code.

Step 3. Preparing the transport box (Second layer)

Now you need to assemble all individually packaged products into large boxes for shipment to the warehouse.

Choosing the box:

Use only three-layer corrugated cardboard.

Make sure the box has no old labels, foreign barcodes or traces of dirt.

Packing:

Stack the products tightly, but without deformation.

Important: If you are sending a Mono-box (all products are identical), there must be no dividers inside. -If you are sending a Mix-box, products with different item Nos. can be separated with cardboard sheets for order.

Step 4. Securing and checking

Sealing:

Use transparent tape 48–50 mm wide. Tape the box along the seam, covering the side walls by 5-10 cm.

Checking for emptiness:

If everything "shifts" inside when shaken, add some kraft paper or cardboard. Empty volume is a risk that the box will be crushed by other cargo in the truck.

Step 5. Supply labeling (Transport waybill)

This step is performed in the seller dashboard after creating the supply.

Box barcode (Box barcode): print and affix to the side of each box.

Supply barcode (Supply barcode): generated for the entire batch. If you are shipping in boxes — affix it to one of them; if on a pallet — to the pallet's packing list.

What labeling requirements changed in 2026?

Starting in 2026, Wildberries changed the placement of the barcode on packaging. Now the label must:

Be located on the front side of the packaging, in the upper right corner.

Not overlap other barcodes and labeling.

Be at least 15 mm from the edge of the packaging.

In addition to the barcode, the packaging must contain all information required by the legislation of the Russian Federation:

product name,

legal address of the manufacturer,

composition or size,

production date and warranty period (if any),

EAC marking and trademark (if any).

The preferred barcode format is EAN-13, no more than 20 characters long.

What boxes does Wildberries accept products in?

Requirements for the transport box:

Durable corrugated cardboard of medium or high density is used.

A box without damage — cracks, traces of opening and moisture — is mandatory.

Starting in 2026, FBO warehouses reject boxes with deformations.

Additional requirements:

Jewelry and expensive electronics require a "super safe" — double cardboard and an internal frame made of EPE or expanded polystyrene. • Fragile products require five-layer corrugated cardboard.

What box dimensions are allowed on WB?

The parameters differ for FBO and FBS.

For FBO: • one side — up to 80 cm • sum of sides — up to 160 cm • weight — up to 25 kg • pallet parameters — 120×80×14.5 cm, height up to 1.8–2.2 m

For FBS: • one side — up to 120 cm • sum of three sides — from 3 to 200 cm

What is considered factory packaging on Wildberries?

Factory packaging is the manufacturer's original packaging in which the product goes on sale. For example, a branded shoe or electronics box, a sealed bag or a bottle with a protective seal.

However, such packaging is not always sufficient for shipping a product to Wildberries. If it can open, get dirty or be damaged during shipment, the product must be additionally packaged and protected.

You should not open or damage factory packaging if the product's appearance depends on it or if it bears the manufacturer's seals and labeling.

For most categories, factory packaging is not suitable as a replacement for individual packaging, so it is recommended to supplement it with polyethylene film or an additional box.

What packaging must not be opened at WB warehouses?

Individual packaging in which the customer receives the product is considered non-openable. An order sticker with a QR code is affixed to it.

Main provisions: • a safe bag cannot be opened without traces of damage — WB employees do not open it • responsibility for the contents lies entirely with the seller • sets are labeled with a sticker "Set. Do not open. Consists of N items" • products in the 18+ category are packaged only in opaque polyethylene and safe bags

For 18+ products, only a barcode is allowed on the label.

Packaging under the FBO scheme

FBO is a scheme in which the product is stored in a Wildberries warehouse. The seller must perform labeling in advance, and the marketplace then processes orders independently.

Types of supplies: • mono-box — one item No., one size • mono-pallet — a limit applies: side — up to 80 cm, sum — up to 160 cm • mixed pallet — up to three barcodes separated by vertical cardboard

Penalties

For discrepancies between declared and actual item Nos. in an FBO supply:

Up to 3% mis-sort — warning.

From 3 to 10% — penalty of 15% of the value of the non-conforming product.

More than 10% — penalty of 30% and a temporary ban on supplies for up to 14 days.

Packaging under the FBS scheme

**FBS ** — a model in which the seller packages, labels and delivers the product to the marketplace warehouse themselves after receiving an order. When a customer places an order, Wildberries notifies the seller. The seller processes the order independently and delivers it to the WB acceptance point.

When working under the FBS model, larger products are allowed — one side of the packaging up to 120 cm, sum of three sides — from 3 to 200 cm. The standard order processing time for FBS is 24–48 hours depending on the category. Starting in 2026, system failures and force majeure are taken into account only if there is official notification.

Penalties

Penalties under FBS are stricter than under FBO:

Shipment delay of more than 120 hours — 50% of the product's retail price (minimum 100 rubles per unit).

Shipment to the wrong acceptance point — 30% of the order value (up to 100,000 rubles).

Product or packaging non-conformity — 100% of the value.

What packaging requirements apply by product category?

Requirements differ by product type.

Main standards:

• clothing — polyethylene from 25 microns, for outerwear — from 50 microns • cosmetics and household chemicals — box + polyethylene from 50 microns • fragile products — bubble wrap + five-layer corrugated cardboard • electronics — factory + individual packaging + safe bag • 18+ products — opaque polyethylene, safe bag • liquids — box + bubble wrap + bag from 100 microns • sets — single packaging with the inscription "Set. Do not open"

For breakable products, reinforced standards apply:

• small items — double bubble wrap • medium and large — foam at least 10 cm • on top — corrugated cardboard 3–5 layers • mandatory labeling "Caution, fragile!"

What changed in Wildberries packaging rules in 2026?

Starting January 19, 2026, a penalty of 40 rubles was introduced for each incorrectly packaged unit. Currently this applies at the "Kazan", "Novosemeykino", "Tula", "Kotovsk" and "Nevinnomyssk" warehouses for the "Beauty" and "Household chemicals" categories, but expansion is expected.

Also, during the first 60 days of working on the marketplace, sellers will not receive penalties.

FAQ

What happens to a product if WB rejected it during acceptance?

The warehouse records the non-conformity and returns the supply at the seller's expense. The cost of return from an FBO warehouse is from 33 rubles per unit plus logistics fee. Re-supply is possible only after the violations are remedied. In some cases, the product remains in the warehouse on paid storage until a decision is made.

Do I need to repackage a product if it has already been returned by a customer?

Yes, definitely. A customer return goes through the WB warehouse, and if the packaging is damaged, the product is assigned the status "substandard". The seller can order a paid repackaging service at the warehouse — on average from 50 to 150 rubles per unit — or pick up the product and repackage it themselves.

Can I use branded packaging with my own brand's logo?

Yes, branded packaging is allowed — provided that it meets WB's technical requirements for density, sealing and having free space for the barcode. Logos of competing marketplaces and the Wildberries logo itself must not be placed. All other design elements are at the seller's discretion.

Does packaging quality affect a seller's rating on WB?

Yes, indirectly. Customer complaints about damaged products or improper packaging lower the product listing's rating and increase the return rate. A high return rate (more than 30% in some categories) can lead to the product listing being demoted in search results and restrictions on supplies.