Product Packaging on Wildberries in 2026: Requirements, Rules and Penalties

To properly pack goods for Wildberries in 2026, a seller must use three levels of protection: factory, individual, and shipping. From January 19, 2026, violations in packaging incur a fixed penalty of 40 rubles for each unit of goods. Discrepancies between declared and actual dimensions result in fines from 100 to 10,000 rubles.

Levels of Protection for Packaging Goods on Wildberries

Wildberries requires three mandatory levels of packaging. Factory packaging ensures the product's integrity during production, individual packaging protects each unit during storage, and shipping packaging protects a set of goods during transportation.

Each level performs its own task and does not replace the others.

The system consists of three elements:

• Factory packaging — part of the product, maintains integrity on the production line. • Individual packaging — mandatory protection for each unit in the warehouse. • Shipping packaging — a box for transporting several units simultaneously.

What Universal Packaging Requirements Apply on Wildberries?

Any product must meet seven basic requirements. Packaging must be airtight, durable, and suitable for the marketplace's automated sorting.

Basic Rules:

Packaging must close tightly — it cannot be opened without damage.

When dropped from a height of 80 cm, the packaging's appearance must not be distorted.

Internal clearance is allowed no more than 5 mm. That is, the empty space between the product and the packaging walls must be minimal.

The material must protect the product from moisture, dust, and odors.

A flat area of 70×50 mm is required for the barcode.

Do not apply stickers that interfere with scanning.

Factory packaging does not replace individual packaging; exceptions exist only for some electronics.

What Materials Are Suitable for Individual Packaging on Wildberries?

Only dense materials that ensure airtightness are allowed. The bag or box must be completely closed.

Suitable Options:

• polyethylene bags and sleeves • cardboard boxes • shrink film • bubble wrap • plugs and seals for dispensers

Stretch film is prohibited as standalone packaging and is only allowed as additional protection.

It is important to remember that the minimum polyethylene thickness varies by product category: • 25 microns — for lightweight textiles and clothing • 50 microns — for outerwear and products with liquids • 100 microns — for products with liquid contents

What Is Prohibited for Use When Packaging Goods?

Wildberries prohibits loose, friable materials. Newspapers, paper shavings, foam chips, and other similar fillers are not allowed.

Suitable for filling voids: • cardboard dividers • profile corners • bubble wrap

Placing the Wildberries logo on individual product packaging is also prohibited.

How to Pack Goods for the Wildberries Warehouse?

Proper packaging includes six steps. Each unit of goods goes through individual packaging and labeling.

Step-by-Step Algorithm for Packaging Goods for Wildberries

Step 1. Individual Packaging (First Layer)

Each unit of goods (each T-shirt, each jar of cream) must have its own packaging.

Choose the material: * BOPP bags or bags with adhesive flap (for clothing, textiles). Thickness — at least 25 microns.

Shrink film (for cosmetics, books, household chemicals).

Bubble wrap (VPP) — at least 2 layers for fragile items.

Airtightness: Close the bag tightly. If it is a bottle with liquid, ensure the cap cannot unscrew (it is better to secure it with shrink wrap or tape).

Step 2. Product Labeling (Barcode)

A label is affixed to each individual package.

Size: Standard — 58/60mm.

Label composition:

Barcode (linear EAN-13 barcode).

Item No. and color/size (in Russian).

Product name. Manufacturer and importer information.

DataMatrix (only if the product is subject to mandatory "Honest Sign" labeling).

Placement:

Must be affixed to the flattest surface.

Do not affix to corners or seams of the bag — the scanner will not be able to read a curved code.

Step 3. Preparing the Shipping Box (Second Layer)

Now you need to gather all individually packaged goods into larger boxes for shipment to the warehouse.

Box selection:

Use only three-layer corrugated cardboard.

Ensure the box has no old labels, foreign barcodes, or traces of dirt.

Packing:

Place goods tightly, but without deformation.

Important: If you are shipping a Mono-box (all goods identical), there should be no dividers inside.

If shipping a Mix-box, goods of different items can be separated with sheets of cardboard for order.

Step 4. Securing and Checking

Sealing:

Use transparent tape 48–50 mm wide. Tape the box along the seam, covering the side walls by 5-10 cm.

Check for empty space:

If everything "moves" inside when shaken, add some kraft paper or cardboard. Empty volume is a risk that the box will be crushed by other cargo in the truck.

Step 5. Supply Labeling (Shipping Waybill)

This step is performed in the seller dashboard after creating a supply.

Box Barcode (Box BC): print and affix to the side of each box.

Supply Barcode (Supply BC): generated for the entire batch. If shipping in boxes — affixed to one of them; if on a pallet — affixed to the pallet packing list.

What Labeling Requirements Changed in 2026?

Since 2026, Wildberries has changed the placement location of the barcode on packaging. Now the label must:

Be located on the front side of the packaging, in the upper right corner.

Not overlap other barcodes and markings.

Be at least 15 mm from the edge of the packaging.

In addition to the barcode, the packaging must contain all information required by the legislation of the Russian Federation:

product name,

legal address of the manufacturer,

composition or size,

production date and warranty period (if any),

EAC marking and trademark (if any).

The preferred barcode format is EAN-13, length no more than 20 characters.

What Boxes Does Wildberries Accept Goods In?

Requirements for the shipping box:

Durable corrugated cardboard of medium or high density is used.

The box must be undamaged — free of cracks, signs of opening, and moisture.

Since 2026, FBO warehouses reject boxes with deformations.

Additional Requirements:

For jewelry and expensive electronics, a "supersafe" is required — double cardboard and an internal frame made of PPE or expanded polystyrene. • For fragile goods, five-layer corrugated cardboard is required.

What Box Dimensions Are Allowed on WB?

Parameters differ for FBO and FBS.

For FBO: • one side — up to 80 cm • sum of sides — up to 160 cm • weight — up to 25 kg • pallet parameters — 120×80×14.5 cm, height up to 1.8–2.2 m

For FBS: • one side — up to 120 cm • sum of three sides — from 3 to 200 cm

What Is Considered Factory Packaging on Wildberries?

Factory packaging is part of the product, not its individual protection. It can be the only external packaging only if it is sufficiently durable and completely airtight.

For most categories, factory packaging is not suitable as a replacement for individual packaging, so it is recommended to supplement it with polyethylene film or an additional box.

What Packaging Cannot Be Opened at WB Warehouses?

Individual packaging in which the buyer receives the product is considered non-openable. An order sticker with a QR code is affixed to it.

Key Points: • a safe bag cannot be opened without signs of damage — WB employees do not open it • responsibility for the contents lies entirely with the seller • sets are marked with a sticker "Set. Do not open. Consists of N items" • 18+ category goods are packaged only in opaque polyethylene and safe bags

For 18+ goods, only the barcode is allowed on the label.

Packaging Under the FBO Scheme

FBO is a scheme where goods are stored at the Wildberries warehouse. The seller must perform labeling in advance, and the marketplace then processes orders independently.

Supply Types: • monobox — one item, one size • monopallet — limit applies: side — up to 80 cm, sum — up to 160 cm • mixed pallet — up to three barcodes, separated by vertical cardboard

Penalties

For discrepancies between declared and actual items in an FBO supply:

Up to 3% misgrading — warning.

From 3 to 10% — fine of 15% of the value of the non-conforming goods.

More than 10% — fine of 30% and a temporary ban on supplies for up to 14 days.

Packaging Under the FBS Scheme

FBS is a model where the seller independently packages, labels, and delivers the goods to the marketplace warehouse after receiving an order. When a buyer places an order, Wildberries notifies the seller. The seller processes the order independently and delivers it to the WB receiving point.

When working under the FBS model, larger goods are allowed — one side of packaging up to 120 cm, sum of three sides from 3 to 200 cm. The standard order processing time for FBS is 24–48 hours, depending on the category. Since 2026, system failures and force majeure are only considered if there is an official notification.

Penalties

Penalties for FBS are stricter than for FBO:

Shipment delay over 120 hours — 50% of the retail price of the goods (minimum 100 rubles per unit).

Shipment to the wrong receiving point — 30% of the order value (up to 100,000 rubles).

Non-conformity of goods or packaging — 100% of the value.

What Packaging Requirements Apply by Product Category?

Requirements vary by product type.

Basic Standards:

• clothing — polyethylene from 25 microns, for outerwear — from 50 microns • cosmetics and household chemicals — box + polyethylene from 50 microns • fragile goods — bubble wrap + five-layer corrugated cardboard • electronics — factory + individual packaging + safe bag • 18+ goods — opaque polyethylene, safe bag • liquids — box + bubble wrap + bag from 100 microns • sets — unified packaging with the inscription "Set. Do not open"

Enhanced standards apply for breakable goods:

• small items — double bubble wrap • medium and large items — foam plastic at least 10 cm • on top — 3–5 layer corrugated cardboard • mandatory marking "Caution, Fragile!"

What Changed in Wildberries Packaging Rules in 2026?

From January 19, 2026, a fine of 40 rubles for each incorrectly packaged unit was introduced. Currently, this applies at the "Kazan", "Novosemeykino", "Tula", "Kotovsk", and "Nevinnomyssk" warehouses for the "Beauty" and "Household Chemicals" categories, but expansion is expected.

Also, sellers will not receive fines during the first 60 days of operation on the marketplace.

Frequently Asked Questions

What Happens to Goods If WB Rejects Them During Receiving?

The warehouse records the discrepancy and returns the supply at the seller's expense. The cost of return from an FBO warehouse is from 33 rubles per unit plus logistics. Re-supply is possible only after the violations are corrected. In some cases, goods remain in the warehouse for paid storage until a decision is made.

Is It Necessary to Repackage Goods If They Have Already Been Returned by a Buyer?

Yes, mandatory. A return from a buyer goes through the WB warehouse, and if the packaging is damaged, the goods are transferred to a "defective" status. The seller can order a paid repackaging service at the warehouse — on average from 50 to 150 rubles per unit — or pick up the goods and repackage them independently.

Can I Use Branded Packaging with My Own Brand Logo?

Yes, branded packaging is allowed — provided it meets WB's technical requirements for density, airtightness, and the availability of free space for the barcode. Logos of competing marketplaces and the Wildberries logo itself cannot be placed. All other design elements are at the seller's discretion.

Does Packaging Quality Affect the Seller's Rating on WB?

Yes, indirectly. Buyer complaints about damaged goods or inadequate packaging lower the product listing rating and increase the return rate. A high return rate (over 30% in some categories) can lead to the listing being lowered in search results and restrictions on supplies.