How to Open a Wildberries Pickup Point in 2026: Step-by-Step Guide

Any individual entrepreneur or LLC can open a WB pickup point in 2026, with initial investments averaging between 300,000 and 600,000 rubles. The launch takes 1–3 weeks, and income is generated as a percentage of the turnover of issued orders — typically from 50,000 rubles per month.

What is a WB pickup point and how does this business model work?

A WB pickup point is a marketplace order pickup location where customers collect products ordered online. A pickup point is not a store or a warehouse, but the final stage of logistics.

A pickup point is not a franchise. The entrepreneur does not pay an entry fee; instead, WB pays the partner an agency fee for each order issued.

Another difference is that the pickup point does not accept payments from customers. All payments are processed in advance through the app or website. This relieves the owner of the need to use an online cash register and payment terminal.

The WB pickup point network already includes over 95,000 pickup points, processing about 19.5 million orders per day. Up to 98% of all purchases are collected by customers at pickup points.

Who can open a WB pickup point?

A registered individual entrepreneur or LLC can open a WB pickup point — no additional licenses are required. It is possible to start without experience in logistics.

To open, you will need:

registration as an individual entrepreneur or LLC;

signing the offer in the WBPoint service;

a premises that meets WB standards.

Additionally, the entrepreneur may need to notify Rospotrebnadzor about the start of operations.

Documents for launch:

extract from the Unified State Register of Individual Entrepreneurs or company charter;

signed offer in WBPoint;

if necessary, sanitary and epidemiological documents and confirmation of equipment availability.

What are the requirements for the premises for a WB pickup point?

The premises must be in a non-residential fund and meet the marketplace's requirements.

Main criteria:

area — from 70 sq. m in cities with a population over one million and from 50 sq. m in other cities; in some cases — from 30 sq. m;

at least 30 sq. m for the storage area;

first floor, separate entrance, no more than five steps, ramp availability;

24/7 access;

there should be no pawnshops, funeral services, bookmakers, or similar establishments nearby.

For shopping centers, a separate entrance and the ability to operate without an access control system are required.

After the application is approved, the premises must be prepared within 30 days.

What pickup point formats does WB offer?

WB uses three types of points — standard, simplified, and the "at home" format. They differ in requirements for area, renovation, and location.

Format	Standard	Simplified	At home
Where it operates	Throughout Russia	Localities with up to 5,000 residents	Localities with up to 5,000 residents
Location	High-traffic locations	Any, except private houses	Any, except gardening non-profit partnerships
Area	From 30 sq. m	From 10 sq. m	Any
Renovation per brand book	Mandatory	Not required	Not required
Interior branding	Brand wall, posters, table tents	Posters, table tents	Posters
Exterior branding	Sign or panel bracket (often free)	Panel bracket (free)	Panel bracket (free)
Security deposit	50,000 rubles (refundable)	10,000 rubles (refundable)	Not required

How much does it cost to open a WB pickup point?

Opening a pickup point costs 300,000–600,000 rubles. The cost depends on the region, format, and condition of the premises.

Necessary investments for launch

security deposit — 50,000 rubles (refundable);

renovation — 100,000–250,000 rubles;

furniture — 70,000–120,000 rubles;

equipment — 50,000–120,000 rubles;

video surveillance — 30,000–50,000 rubles;

sign — 20,000–50,000 rubles;

electronic lock — 8,000–20,000 rubles;

other — 5,000–15,000 rubles.

Total: from 333,000 to 575,000 rubles. New partners receive a sign and lock controller from WB free of charge.

Monthly expenses

rent — 30,000–80,000 rubles;

employee salaries — 40,000–100,000 rubles;

utilities — 2,000–5,000 rubles;

internet — 500–1,500 rubles;

other expenses — 5,000–10,000 rubles.

Average expenses: 70,000–180,000 rubles per month. Most often, an entrepreneur needs about 100,000 rubles for the monthly maintenance of a pickup point.

How to open a WB pickup point: step-by-step instructions

Opening takes 1–3 weeks if a suitable location is available.

Step 1. Register as an individual entrepreneur or LLC

To start, individual entrepreneurs on the Simplified Tax System are usually chosen — it's faster and cheaper.

Step 2. Create an account in WBPoint

You will need passport data, TIN, and payment of a 50,000 ruble security deposit.

Step 3. Choose a location

WB provides heat maps that help identify points with the highest demand.

Step 4. Sign a lease agreement

The address of the premises must match the data in the application. It is important to ensure the premises meet the network's requirements.

Step 5. Submit an application through WBPoint

Photos of the premises and its description are attached to the application. Review time ranges from a few days to two weeks.

Step 6. Prepare the premises

Renovations must be completed, and furniture, equipment, video surveillance, internet, and an electronic lock must be installed.

Step 7. Activate the pickup point

Activation is done through the app. The contract is signed entirely online.

How much can you earn from a WB pickup point?

Earnings are generated from an agency percentage of the turnover of issued orders.

Average rates:

Moscow — 5.5–6%;

Moscow Region — 4–4.5%;

regions — about 3%.

After a turnover of 10 million rubles, the commission may decrease.

Example: with orders issued worth 1 million rubles and a rate of 4.7%, the income will be 47,000 rubles. Including bonuses, earnings can reach 60,000–70,000 rubles.

The real profit of a successful pickup point is from 50,000 to 150,000 rubles monthly. Payback period — 10–12 months.

Income is affected by:

location;

daily turnover;

pickup point rating;

number of nearby points;

service quality.

Bonuses and penalties for pickup point owners

Bonuses

WB provides additional payments for stable operation and high performance:

one-time bonus for achieving a turnover of 3 million rubles;

guaranteed income in the first months in certain regions;

free outdoor advertising and equipment upon opening.

The pickup point rating is updated every 15 minutes. If the rating drops below 4.8, the point may be disconnected.

Penalties

Penalty amounts:

absence of branded bags — 10,000 rubles;

storing large items in the customer area — 10,000 rubles;

no access to video cameras — 10,000 rubles;

absence of an employee — 6,500 rubles per hour;

issuing goods outside the camera zone — 100,000 rubles;

violation of cleanliness requirements — 50,000 rubles.

Repeat violations increase penalties. If goods are damaged, 20–50% of their cost is compensated.

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Frequently asked questions

Can I open a pickup point as a self-employed person?

No. WB only works with individual entrepreneurs or LLCs, so self-employed status is not suitable.

Is a cash register needed to operate a pickup point?

No. Customers pay for orders in advance, so a cash register and payment terminal are not required for the pickup point.

Can I open several pickup points at once?

Yes. There are no restrictions on the number of points. Each pickup point is registered separately in WBPoint.

If I close a pickup point before a year, do I need to return anything?

Yes, if the entrepreneur received guaranteed income, it must be returned upon early closure.

Does WB help find premises?

No. The entrepreneur finds the premises. The marketplace only provides a heat map with demand levels.

When will the first orders appear after opening?

The initial flow is usually small. Orders grow as the rating and recognition of the point increase. It is advisable to have a reserve for 2–3 months of operation.