DBS on Wildberries: terms of operation, who it suits, and differences from other trading models

DBS on Wildberries allows the seller to independently store goods and deliver them to customers. The marketplace acts only as a storefront and cash register. With this model, the seller is fully responsible for logistics, and delivery times can range from 5 hours to 35 days.

How DBS works on Wildberries

DBS (Delivery by Seller) on Wildberries is a format where the seller manages storage, order processing, and delivery themselves. The marketplace's main role is only as a storefront and order processing system.

The DBS workflow includes the following steps:

The seller adds products to Wildberries.

A customer places an order, and the seller receives a notification of a new picking task.

The seller picks, packs, and delivers the product to the customer using their own or a partner delivery service. The product can also be delivered to Wildberries pickup points chosen by the customer.

How DBS differs from other popular models:

Criteria	FBO	FBS	DBS
Where the product is stored	At the WB warehouse	At the seller's. If an order comes in, the seller picks it and brings it to the WB warehouse	At the seller's
Who processes orders	WB	WB	Seller
Who packs and labels	WB	Seller	Seller
Who delivers to the customer	WB	WB	Seller
How returns are handled	Through pickup points	Through pickup points	By the seller

How DBS differs from EDBS ("Express Storefront")

EDBS is an accelerated version of DBS where delivery must be completed within 4 hours of the order. DBS provides a delivery timeframe from 5 hours to 35 days. The choice of model depends on the seller's capabilities in organizing fast delivery.

Who the DBS model is suitable for

The DBS model is suitable for sellers with an already established logistics system or specific products.

It can be beneficial in the following situations:

Selling expensive and fragile goods.

Infrequently purchased goods.

Perishable goods, such as food products and plants.

Made-to-order or customizable products.

Businesses with an already established logistics and transportation process.

What are the advantages of DBS on Wildberries

No storage costs at the WB warehouse

With DBS, there is no need to pay for storing goods at the Wildberries warehouse, which is beneficial for slow-moving or large-sized items.

Full control over the product and logistics

Sellers manage the picking, packing, and delivery processes themselves, allowing them to ensure necessary storage conditions and avoid product damage.

Reduced commission

The marketplace charges a lower commission for using the DBS model than for FBO. The commission amount depends on the product category.

Selling goods prohibited for FBO

DBS allows selling goods prohibited under other models, such as pyrotechnics.

Ability to set delivery costs

Since August 2024, sellers using DBS and EDBS models can set their own delivery costs, limiting them to a maximum of 100,000 rubles.

What are the disadvantages of DBS

Lower search rankings

DBS products rank lower in search results because Wildberries prioritizes products stored in its own warehouses.

High operational load

Own logistics requires significant time and financial resources and may require the assistance of fulfillment providers.

Significant penalties for violations

Sellers may face substantial fines due to delivery delays or logistics issues.

What penalties are provided for DBS violations

Strict penalties are provided for non-compliance with DBS conditions:

Up to 50% of the product cost for an unfulfilled order.

Up to 10,000 rubles for order cancellation by the seller.

An additional 1% commission for each hour of delay in EDBS.

10 rubles per day for storing returns at a pickup point beyond three days.

Labeling errors can lead to return delays and fines.

How returns are handled under DBS

Goods are not accepted at Wildberries pickup points for returns under DBS. The customer needs to write in the WB Partners chat to arrange the return. The order will be automatically canceled after 45 days if not completed.

How to set up DBS on Wildberries: step-by-step instructions

Step 1. Create a warehouse in your seller dashboard and provide all necessary information. Step 2. Configure delivery zones, specifying time and intervals. Step 3. If necessary, connect a courier service through the partner section. Step 4. Create product listings and monitor order fulfillment.

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DBS is not a one-size-fits-all model, but a tool for specific tasks. It is beneficial if you already have your own logistics, if the product is fragile, expensive, perishable, or sells slowly – and you don't want to pay for its storage at the WB warehouse.

The main thing to understand before starting: DBS gives freedom but shifts all operational work to the seller. You monitor orders yourself, pack yourself, deliver yourself, and handle returns yourself. Any logistics failure leads to a fine and a drop in the seller's rating.

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Frequently Asked Questions

Do I need my own warehouse to work with DBS?

It is not necessary to rent a warehouse; goods can be stored at home or in an office. The main thing is to specify the warehouse address in your seller dashboard.

Can I combine DBS with other models?

Yes, you can. For example, fast-moving goods can be sent to the WB warehouse, while rare items can be sold via DBS.

Does DBS affect the seller's rating?

Yes, obligations for timely delivery are critical for the rating. Schedule violations reduce the visibility of product listings.

What happens if I fail to deliver an order on time under DBS?

If the product does not reach the customer by the sixth day after the set date, the order may be canceled with a penalty imposed.