~ 5 min
4/10/2026
What is the difference between FBO, FBS and DBS on marketplaces and which scheme should you choose?
FBO, FBS and DBS differ in who stores the product, who packs it and who delivers it to the buyer. FBO hands over all logistics to the marketplace, FBS leaves storage and packing to the seller, and DBS places delivery entirely on the seller's side. The choice of scheme affects profit, sales speed, logistics and product positions in search — and a seller can use several models at once.
FBO, FBS and DBS on marketplaces: what they are and how they differ
The three main schemes — FBO, FBS and DBS — differ in how responsibilities are distributed between the marketplace and the seller. FBO — the product is stored in the platform's warehouse, and the marketplace is fully responsible for logistics. FBS — the product is stored by the seller, and the platform takes over delivery after handover. DBS — the marketplace acts as a storefront, while the seller is responsible for storing and delivering the product.
These models are used on the largest platforms: Ozon, Wildberries and Yandex Market. Formally the mechanics are the same, but the names of the models differ across marketplaces.
Comparative table of marketplace logistics schemes (2026)
| Operating model | Ozon | Wildberries | Yandex Market |
|---|---|---|---|
| From the marketplace warehouse Storage and delivery on the MP side | FBO Fulfillment by Ozon | FBO FBW | FBY Fulfillment by Yandex |
| From the seller's warehouse Storage with you, delivery by the MP | FBS | Marketplace FBS | FBS |
| Express delivery Assembly in 15–60 min, delivery by MP courier | Ozon Express | WB Express | Yandex Express |
| Delivery by the seller MP only as a storefront | realFBS Standard / Express | DBS "Storefront" | DBS Delivery by Seller |
The schemes can be combined with each other. For example, fast-moving products are convenient to store in the platform's warehouse under FBO, while rare or fragile ones can be shipped from your own warehouse under FBS.
What is FBO and who is this scheme suitable for?
FBO is a model in which the seller brings the product to the marketplace warehouse in advance, and the platform itself takes orders, picks, packs and delivers. The seller's task is to replenish remaining stock on time and avoid running out.
Who is FBO suitable for?
FBO delivers the best results if: • products sell quickly and have high turnover; • the seller has no warehouse of their own or resources for packing and logistics; • the products are not too fragile and can withstand several stages of transportation.
The scheme is popular for accessories, cosmetics, clothing, household goods and stationery.
What advantages does FBO offer?
FBO increases the marketplace's trust in the seller.
On Ozon, listings get a fast delivery badge and rise in search.
On Yandex Market, FBO products are shown more often to members of the "Plus" program.
A significant plus is the absence of operational workload. Packing, sorting, logistics and delivery — the marketplace does it all. This is especially useful with a large number of orders.
What risks exist when working under FBO?
The main risks:
Overpaying for storage. If a product "sits too long", the platform sets higher rates — Wildberries has especially harsh penalties. Sometimes it is cheaper to take back the remaining stock than to keep paying.
Loss of quality control. After several returns, the product may arrive to the buyer dented. Negative reviews will go to the seller's listing.
Drop in positions when remaining stock hits zero. The absence of a product sharply reduces ranking, and it is difficult to restore positions.
FBS on marketplaces: what it is and who it suits
FBS is a model in which the product is stored by the seller, and after an order they pick and pack the shipment themselves, then hand it to the marketplace courier or bring it to a drop-off point. The platform organizes delivery to the buyer.
On Wildberries this scheme is called "Marketplace", and it is important not to confuse it with the model of selling from the WB warehouse.
Who is FBS suitable for?
FBS is advantageous if:
there is space to store the product — a warehouse, premises, garage;
the seller is testing demand and does not want to move large batches to the platform's warehouse right away;
the products are fragile or expensive, and packing needs to be controlled;
the assortment is large and requires flexible stock management.
What features does the FBS scheme have?
Key points:
Quality control. The seller sees every product before shipping and is responsible for packing. This reduces the risk of negative reviews.
Operational workload grows. As sales increase, it is necessary to organize workspace, storage and regular shipments.
Speed is critical. On Yandex Market the order must be handed over the same day. On Wildberries the product is delivered to the acceptance point right after the sale.
Oversized and regular products are stored in different virtual warehouses — they cannot be mixed.
DBS on marketplaces: what it is and who it suits
DBS is a model in which the marketplace provides only a storefront, and the seller organizes the entire delivery process themselves. You can use Russian Post, CDEK, your own couriers or other services.
Who is DBS suitable for?
DBS is convenient if:
the seller works with oversized products — furniture, appliances, building materials;
the products require special delivery — plants, chilled food, antiques, fragile items;
there is already a courier service of your own;
you need to test a niche with minimal investment.
What advantages and risks does DBS have?
Advantages:
Full control over the process — from packing to handover.
Minimal platform commissions, since the marketplace is not involved in logistics.
The opportunity to get priority in search results in cases of fast local delivery (for example, Ozon Express and Market Express).
Risks:
Lower ranking in search compared to FBO.
High delivery costs if logistics are not streamlined.
A clear understanding of cost price is required, otherwise operating costs will "eat up" the profit.
FBS and DBS: what's the difference
The main difference between FBS and DBS is who delivers the order to the buyer. With FBS the seller stores and packs the product, but after shipment the marketplace takes over delivery. With DBS the seller is independently responsible not only for storage and packing, but also for delivering the order to the buyer.
| FBS | DBS | |
|---|---|---|
| Storage | With the seller | With the seller |
| Picking and packing | Seller | Seller |
| Delivery to the buyer | Marketplace | Seller |
| Logistics | Partly on the marketplace side | Entirely on the seller's side |
| Who it suits | Those who want to control stock but not delivery | Those who have their own logistics |
Which operating scheme to choose: FBO, FBS or DBS?
The choice of scheme depends on the assortment, turnover and the level of operational workload the seller is ready to take on.
Recommendations:
For a start, it is better to choose FBS: you can test demand without spending on storage and logistics.
For stable bestsellers — FBO. This scheme provides accelerated delivery, boosts the rating and reduces daily operations. It is important to distribute remaining stock across regional warehouses, otherwise the effect will only be noticeable in one city.
For oversized products, DBS is more profitable. Specialized carriers are often cheaper than marketplace logistics.
For selling on several marketplaces — the basic FBS scheme. One warehouse, many sales channels.
Experienced sellers often combine schemes: for example, first sell off remaining stock via FBO, then switch to FBS. Marketplaces allow this to be done automatically, and the buyer does not notice the difference.
FAQ
Can the operating scheme be changed after sales start?
Yes, you can. Marketplaces allow switching between FBO and FBS within a single listing. For example, you can first sell off warehouse stock via FBO, and then switch to FBS.
Where are commissions higher: in FBO or FBS?
The sales commission is usually the same. But FBO includes additional costs — storage and processing at the marketplace warehouse. If a product turns over slowly, FBO can be unprofitable.
Does the scheme affect the product rating?
Yes. FBO gives a listing priority ranking: fast delivery has a positive effect on search results. FBS and DBS can also rank well, but only with a high order processing speed.
Is there an operating scheme where the marketplace does not take a percentage?
No. There is a sales commission in all models. Only the size of additional costs differs: with DBS there are fewer logistics commissions, since the marketplace does not deliver the product.