~ 7 min
5/15/2026
Product packaging for Ozon in 2026: FBO and FBS requirements, dimensions and labeling
Products for Ozon must be securely packaged to withstand the entire journey from the warehouse to the customer. Each unit of product requires individual packaging and barcode labeling, in compliance with the operating scheme (FBO, FBS or realFBS). Improper packaging can lead to acceptance refusal and penalties.
What general packaging requirements does Ozon impose
To ensure proper protection of the product throughout the entire journey, Ozon requires additional packaging, since factory packaging may be insufficient. The product encounters various conditions at warehouses, in vehicles, sorting centers and pickup points.
There must be fillers inside the box: paper, foam or bubble wrap, so that the product does not shift around.
There must be 2–5 cm between the product and the packaging wall, filled with filler.
Sharp and protruding parts of the product are wrapped in bubble wrap or cardboard.
Fragile products must have a visible "Fragile" marking.
Black tape and black packaging are prohibited.
Packaging must be free of logos of Ozon, other brands or sellers.
The product must match the description and photos, without damage.
For minor damage (such as a dented corner), the product may be accepted, but for serious defects or an unreadable barcode, the supply is returned. The seller must collect the product themselves within 2 weeks; for each day of delay a commission is charged. If the product is not collected on time, the warehouse disposes of it at the seller's expense.
What types of packaging are allowed on Ozon
Ozon permits the use of various types of packaging depending on product characteristics:
| Type of packaging | For which products |
|---|---|
| Cardboard box (3-ply) | Most products |
| Cardboard box (5-ply) | Large or fragile products |
| Bag with adhesive flap (white / black) | Clothing, accessories, books, small products |
| Zip bag | Clothing, small sets |
| Security bag (courier bag) | Shipments under the FBS scheme |
| Shrink film (from 50 microns) | Loose products, books, small cosmetics |
| White / opaque stretch film | Wrapping over factory cardboard packaging |
| Tube | Posters, maps, rolled items |
| Bubble wrap | Fragile products, additional protection |
Prohibited to use: regular paper, transparent stretch film, unprotected factory boxes, branded seller bags and store bags.
Durable factory packaging may be additionally wrapped in white stretch film or placed in a bag with a flap.
How do packaging requirements differ for FBO, FBS and realFBS
The three operating schemes with Ozon have different packaging details, although the basic requirements are similar.
| Parameter | FBO | FBS | realFBS |
|---|---|---|---|
| Individual packaging | Mandatory | Mandatory | Mandatory |
| Transport packaging | Boxes / pallets | Ready shipments | Ready shipments |
| Product barcode | Mandatory | Mandatory | Not mandatory |
| Order labeling | Label on the cargo unit | Label 120×75 mm | Not mandatory |
| Maximum weight / dimensions | 25 kg, 60×40×40 cm | 25 kg, 180×80×80 cm | 25 kg, 180×80×80 cm |
| Who packages the order for the customer | Ozon | Seller | Seller |
How to package a product under the FBO scheme
FBO (Fulfillment by Ozon) assumes that the seller delivers products in batches to the Ozon warehouse. The marketplace is responsible for storage and shipping to customers.
| Total shelf life | Minimum remaining stock at acceptance |
|---|---|
| Up to 6 months inclusive | 70% |
| From 7 to 12 months | 60% |
| More than 1 year | 40% |
Each shelf life requires separate packaging.
The supply label is glued to the box or pallet and downloaded from the Ozon seller dashboard.
Some warehouses may have additional requirements for dimensions.
How to package a product under the FBS scheme
FBS (Fulfillment by Seller) means that the seller stores and packages the product themselves, handing it over to Ozon for delivery.
A box made of three-ply or five-ply cardboard is used.
The voids inside are filled with filler.
The order label is glued to the packaging — a 120×75 mm label.
How to package a product under the realFBS scheme
realFBS assumes delivery using third-party carriers, such as CDEK or Boxberry. The packaging conditions are mostly similar to FBS, but specific requirements should be clarified with your carrier.
What must be on the product label
The product label must contain information about the product. Its minimum size is 40×25 mm, and it is printed on a thermal printer.
Mandatory elements:
Product name.
Barcode (EAN-13 or custom).
Shelf life, if applicable.
Data Matrix code from the "Chestny ZNAK" system, if mandatory labeling applies.
Seller information (sole proprietor, LLC or full name).
Year of manufacture, if the shelf life is unlimited.
If the product has a readable factory label, an additional one is not required. But if film or a box covers it, duplicate the barcode on the outer layer.
How to correctly apply order labeling and the barcode
Order labeling on Ozon allows the system to identify the product, the recipient and their address.
Label format for FBS: preferred size — 210×297 mm, minimum — 120×75 mm, with a tightly adhered surface. Recommendations:
Stick it on the larger side of the packaging without bubbles.
For multiple shipments, use different labels. Prohibited
Covering the barcode with tape, placing it on folds or corners of the box.
Sticking it at an angle or near other labels.
Supported barcode formats include EAN-8, EAN-13, EAN-14, and others. The barcode can be generated in the Ozon seller dashboard and is valid only on this platform.
How to apply "Chestny ZNAK" labeling
Products included in the mandatory labeling lists (clothing, footwear, etc.) must have a code from the "Chestny ZNAK" system.
Labeling requirements:
Minimum sticker size — 20×20 mm.
Use thermal transfer paper for printing.
Apply the code to opaque packaging or to a tag.
Ozon does not accept aggregated codes. Each product requires a separate code.
Responsibility for correct labeling lies with the seller, even if they did not apply it themselves.
How to package special product categories
Ozon establishes specific requirements for certain product categories:
| Category | Packaging requirements |
|---|---|
| Clothing | Zip bag or bag with adhesive flap |
| Footwear | Cellophane bag → box → shrink film or bag with a fastener |
| Books | Shrink film + bag with adhesive flap |
| Loose products (grains, pet food, fillers) | Shrink film or transparent bag with adhesive flap |
| Liquids and glass | Bubble wrap + bag with adhesive flap |
| 18+ products | Black matte stretch film or opaque black bag — the product's outline must not be visible |
| Posters, maps, rolls | Tube, sealed with tape |
| Small, round, with a rough surface | First into a sealed bag, then into shipping packaging |
| Electronics and spare parts | Antistatic bags |
| Tableware and household chemicals | Shipped separately, in different packaging |
What packaging mistakes lead to penalties in 2026
Starting from April 10, 2026, Ozon will tighten control over FBO acceptance. Violations may lead to refusal to accept a batch or to penalties. From March 2, 2026, paid repackaging of returns was introduced.
Common mistakes and reasons for refusal:
Unreadable barcode due to incorrect placement.
Mismatch between the barcode in the system and on the product.
No barcode duplication on the outer packaging.
Missing "Fragile" marking on breakable items.
Incorrect choice of packaging by thickness.
Mixing products with different shelf lives in one box.
Transparent film instead of the required white or opaque one.
Incorrect "Chestny ZNAK" code.
Rules and requirements are regularly updated, so before each shipment check the current information in the seller dashboard.
FAQ
Can I order packaging directly from Ozon?
Yes. Ozon offers packaging materials through the seller section. This guarantees compliance with all platform requirements. An alternative option is specialized packaging stores, for example "Fabrika Upakovki".
If I work through a fulfillment operator, do I need to understand packaging requirements myself?
No, the operator handles packaging tasks according to Ozon standards. However, responsibility for correct "Chestny ZNAK" labeling remains with the seller, despite the actions performed by the operator.
Can I use one barcode for several similar products?
No. Each product must have a unique barcode. Different product variants, such as color or size, require separate coding. A single code for different items can lead to sorting problems and returns.
What should I do if the carrier under realFBS imposes requirements that contradict Ozon's rules?
Follow Ozon's requirements. If the carrier insists on their own requirements, clarify the details in writing. In case of disagreements, Ozon will follow its own regulations, not the carrier's standards.